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Opportunities for SMEs in Today’s Wireless Market Presentation by Kasia Majewski, Director Government Affairs CWTA

Opportunities for SMEs in Today’s Wireless Market Presentation by Kasia Majewski, Director Government Affairs CWTA. About the CWTA. The Canadian Wireless Telecommunications Association is the authority on wireless telecommunications issues in Canada

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Opportunities for SMEs in Today’s Wireless Market Presentation by Kasia Majewski, Director Government Affairs CWTA

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  1. Opportunities for SMEs in Today’s Wireless Market Presentation by Kasia Majewski, Director Government Affairs CWTA

  2. About the CWTA • The Canadian Wireless Telecommunications Association is the authority on wireless telecommunications issues in Canada • The association represents over 200 wireless service providers, equipment manufacturers and other suppliers • Main role is advocacy: champion the interests of more than 17 million Canadians who use wireless services for convenience, productivity and security

  3. CWTA Core Activities • Business Development for SMEs • 80 % of the industry = SMEs • Facilitate member participation at major international trade shows • Industry conferences and regional events • Short Code Administrator • All Canadian short codes go through CWTA • Canadians sent 4.3 billion text messages in 2006

  4. CWTA Core Activities • Public Awareness on Wireless Issues • Focus on Driving/ La route d’abord: • Encourage Canadians to use wireless devices responsibly while on the road • New PSA, targeted website: www.focusondriving.ca (www.laroutedabord.ca) • Wireless Health Issues:www.rf-com.ca • Bring industry together on key issues • Wireless Number Portability (WNP) • Agreement on inter-carrier SMS and MMS

  5. Some Quick Industry Facts • 64 % Canadian households have a wireless phone: a 20 % increase since 2000! • Over 90% of Canadians have a choice of 3 carriers in their community • April 2006: 4.8 % of Canadians use only wireless, up from 1.9% in 2004 • 47 % of all phone connections are wireless • 7.7% of low income households • Text Messages: over 18 million per day – triple that of last year. This is direct person to person!

  6. New Areas of Opportunity • Program for Export Development • TXT.ca • Spectrum Auction • WiFi/Cellular Convergence • Wireless Number Portability

  7. TXT.ca Canada’s Short Code Administrator • CWTA runs Canada’s short code administrator. • Short Codes • 5- or 6-digit numbers (often spell a word or brand name) • Considered ‘Common’ Short Codes when activated on 2 or more carrier networks. • Are the foundation of mobile marketing offering endless opportunities to interact with mobile subscribers. • More than 700 Common Short Codes have been activated in Canada since July 2003. Eg: Globe and Mail; CBC; Shoppers Drug Mart

  8. Program for Export Market Development As a national association, CWTA is able to participate in the Department of Foreign Affairs Program for Export Market Development • Funds association and members’ international activities • CTIA Wireless 2007 subsidized booth space • mission to Netherlands

  9. Spectrum Auction • New spectrum for advanced wireless services in the 2 GHz range • Will open door to new applications that require high speeds: • Business applications • Video • Data

  10. WiFi/Cellular Convergence • Convergence between wifi and cellular networks means: • New opportunities for handsets and network build • New applications and technologies • Location-based services (RFID, GPS) • Will see a large opportunity for public sector service delivery: parking; home heating; public safety and security

  11. Data and Content • Data services today: over $1 billion in revenue (1/10) annual • Music: Ring-tones • New and innovative Canadian content offerings: • Trudeau airport first to offer flight information via text message • Video: Bell has launched full length movies • Mobile Gaming: Nokia’s global gaming division is in Canada • Mobile TV: recent CRTC decision means the industry can roll out further services

  12. Wireless Number Portability • WNP: An industry initiative • As of March 14 full inter-modal WNP will be available • Fastest global implementation at 18 months • Industry chose an ambitious full national launch • Will mean customer experience is more important than ever, as carriers look to offer the best customer services and experience

  13. Thank you! For more information: Kasia Majewski Director, Government Affairs 613 233 4888 x 202 kmajewski@cwta.ca

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