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HAMMERKIT NOKIA WRT ELEMENTS

HAMMERKIT NOKIA WRT ELEMENTS. Pasi Saukkonen Andrea Sarvia Christin Kosemund Jari Havukainen. Our Mission. The first mobile schooling timetable in the mass markets that students can access everywhere without using the computer. Strategic Intent.

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HAMMERKIT NOKIA WRT ELEMENTS

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  1. HAMMERKIT NOKIA WRT ELEMENTS Pasi Saukkonen Andrea Sarvia Christin Kosemund Jari Havukainen

  2. Our Mission The first mobile schooling timetable in the mass markets that students can access everywhere without using the computer.

  3. Strategic Intent Be the first to offer social and generic mobile schooling application in the Finnish markets. Key actions: • Develop a free demo version • Mobile advanced version downloadable directly from the web against 2€ price • Strong mass marketing actions

  4. Business Enviroment - Market The use of mobile devices among young people has grown significantly Mobile phone’s purposes of use are to grow in the future Young people are apt to these changes

  5. Business Enviroment - Market • Students with Nokia’s mobile phones • Prioritized customers Metropolia students (14000) • Our ambition is to sell the application students everywhere in Finland • International expansion is a choice to consider as well • After all, our application should not be tied to certain data system or country

  6. Business Enviroment - Market Evaluations In the end of 2013 • How many users? 70000 • How many buyers? 40000 • How much would they pay? 1,99 € Note: Modest user objectives for the year after launching as the marketing developing actions still in progress

  7. Business Enviroment - Market Buying behaviour trend: Free app markets are likely to mature by the year 2013 Advanced app markets are not likely to mature in the near future  It is almost impossible to capture the whole market potential in this segment

  8. Project Execution 1. Design and build the application website 2. Code the application for mobile 3. Comply Market researches 4. Evaluate the market’s intrest 5. Calculate the revenues, expenses and cash flows 6. Evaluate the future net present value 7. Attract investors 8. Sell application in the web 9. Continue developing the application 10. Arise advertisers interest as the user basis expands

  9. Risk Analysis

  10. Key assumptions • Fully functional application • Value for the money • Pleasant user experience • Enough visibility and marketing • Easy to download (OVI-store as future option)

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