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3 SEO Strategies to Scale and Grow Your Local Business

The beauty of local SEO is its geographic component, which acts as an equalizer of sorts that lets any business come out on top, regardless of size. To make sure this is you, list your business on Google (you need to be on Google to be ranked) and use the SAME EXACT name, address and phone number (NAP) wherever your business is listed. Find Step by Step Guide to Local SEO: http://www.aumcore.com/blog/2017/06/14/local-seo-guide/

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3 SEO Strategies to Scale and Grow Your Local Business

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  1. 3 SEO Strategies to Scale and Grow Your Local Business March 2018

  2. 3 SEO Strategies to Scale and Grow Your Local Business 1: Growing Your Local Business Requires Local SEO The beauty of local SEO is its geographic component, which acts as an equalizer of sorts that lets any business come out on top, regardless of size. To make sure this is you, list your business on Google (you need to be on Google to be ranked) and use the SAME EXACT name, address and phone number (NAP) wherever your business is listed. Google considers each variance (Matt’s Pizza vs Matts Pizza) as a separate establishment, so use the same NAP so as to not lose link juice from different listing sites. In the end, Google uses a business’ relevance, distance and prominence to rank local businesses — keep this in mind as you optimize your site and tailor your content. ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.

  3. 3 SEO Strategies to Scale and Grow Your Local Business 2: You Also Need to Branch out and Enter the Social Scene Arguably one of the biggest contributing factors of business growth is an influx of customers. Well, we live in a digital age in which most, if not all of your customers are online and on social media. By joining them and their preferred social platform, you’ll be able to: • Develop a strong online presence that attracts a wide audience • Interact with them and exchange ideas — and act that fosters brand loyalty • Post content that links to your own site, which serves to improve your search ranking and increase your visibility as well ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.

  4. 3 SEO Strategies to Scale and Grow Your Local Business 3: Don’t Stop At Social, You Also Need Mobile Like social, you can’t grow in today’s marketplace if you opt out of the mobile revolution. The fact of the matter is that most of us are practically attached to our smartphones, people are using their mobile devices to search more frequently than desktops, and you have to capitalize on this by making your site accessible to all visitors, regardless of device. While you can get a mobile site that brings in higher UX than purely desktop sites, what you really want is a responsive site that resizes all content according to the screen it resides in. Not only will your audience appreciate this, but search engines like Google will also rank you higher if you’re attached to a responsive site. ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.

  5. @Aumcore Connect with us on Social Media and start sharing your ideas! LinkedInFacebookTwitterVimeo InstagramBlogContactEmail 215 Park Ave S. Suite 1802 New York, NY 10003 (212) 776-1414 ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.

  6. ©2018 AUMCORE. ALL RIGHTS RESERVED. The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to be shared or disclosed without prior authorization.

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