5 Visual Marketing Trends That will Increase in 2017

1. 5 Visual Marketing TrendsThat will Increase in 2017 January 2017

2. 1: Videos Videos are incredibly useful for showcasing your products and letting your audience see the in action. Consider how-to videos, training videos, demonstrations, and much more. Video ad spending on social media networks is also increasing. What the Statistics Say • 51.9% of marketing professionals name videos as the type of content with the best ROI • Shoppers who view videos are 1.81x more likely to make a purchase than non-viewers • Using the word “video” in an email subject line boosts open rats by 19%, click-through rates by 65%, ad reduces unsubscribes by 26% • 93% of marketers use video for online marketing, sales or communication ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

3. 2: Live Videos Live means exclusive. Live videos are trending and more and more video content platforms like Twitter (Periscope), Facebook and Instagram have been including “going live” as a feature. You can combine a live stream with influencer marketing to reach younger generations in a medium they consider to be ‘hip,’ teach your audience something with live presentations and webinars, or hold interviews and interactive Q&A sessions in which your audience can chime in with their owns questions. What the Statistics Say • Facebook’s research found that people spend over 300% more time watching a live video when it’s broadcasted than after the fact • 81% of internet and mobile users watched more live videos in 2016 than 2015 • 80% of people would rather watch a live video from a brand than read a blog post, and 82% prefer live videos from a brand than social posts Image Source: https://live.fb.com/golive/ ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

4. 3: Infographics What the Statistics Say • People retain 65% of information three days after hearing it when paired with relevant images, compared to 10% without • Infographics are liked and shared on social media 3x more than any other type of content • People following directions with text and illustrations do 323% better than people following instructions without illustrations Infographics are generating a lot of noise on social networks. They work by compressing a lot of information in a single medium while making it more appealing by pairing it with relevant images that aid in retention. They’re attention grabbing, persuasive and easy to understand. With infographics, you can make the most boring and mundane subject memorable in a way that simple text could never do. It’s a fun and creative way of disseminating information and making sure that it sticks. ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

5. 4: Images A study by Microsoft found that the average attention span is shorter than that of a goldfish. That’s right, a goldfish. Large bodies of text can seem off putting, and splitting it with images makes people more inclined to finish it. Original images (illustrations) and photos taken by you also allow you to personalize your content and convey the exact message you want to relay. What the Statistics Say • Articles with images get 94% more views than those without • Images and photos are the most important tactic in optimizing social media posts • Posts that include images produce 650% higher engagement than text-only posts • Conversion rates for companies using custom images are 7x higher than those who are not ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

6. 5: App Screenshot Screenshots are excellent tools for backing up claims and giving your audience a taste of what you have to offer before they make the commitment. You can show them how your app looks and behaves and highlight its main features. Before you do so, think like them. Put yourself in their shoes and imagine what would convince you to download the app. What the Statistics Say • Less than 2% of app store users actually open the full app description • Screenshots comprise of almost 75% of the app listing the App Store search result page • Localized screenshots can significantly increase downloads ― a study using a Chinese-speaking market found that localized screenshots performed 33% better than the English ones ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

7. Are You Including Visual Marketing in Your Strategy? • Colored visuals increase people’s willingness to read a piece of content by 80% • 90% of information transmitted to the brain is visual • 65% of senior marketing executives believe that visual assets are core to how their brand story is communicated • 39% of marketers believe that more of their budget should be allocated to the acquisition or creation of compelling visual assets • Visual content is more than 40X more likely to get shared on social media than other types of content ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

8. @Aumcore Connect with us on Social Media and start sharing your ideas! LinkedInFacebookTwitterVimeo InstagramBlogContactEmail 215 Park Ave S. Suite 1802 New York, NY 10003 (212) 776-1414 ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

9. ©2016 AUMCORE. ALL RIGHTS RESERVED. The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to be shared or disclosed without prior authorization.