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SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING. Vietseo.vn 30/09/2011 Share version Pls become VIETSEO PRO member for Full version (41 pages). In general. SM : Social Media SMM : Social Media Marketing SMO : Social Media Optimization SMM = SMO + SM ads. Social media types (Over 20).

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SOCIAL MEDIA MARKETING

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  1. SOCIAL MEDIA MARKETING Vietseo.vn 30/09/2011 Share version Pls become VIETSEO PRO member forFull version (41 pages)

  2. In general • SM : Social Media • SMM : Social Media Marketing • SMO : Social Media Optimization • SMM = SMO + SM ads

  3. Social media types (Over 20) • Social Networking: Facebook, Zing.Me • Social News : Linkhay, Newsvine, Digg • Social Measuring: Technorati, BlogPulse • Microblogging : Twitter • Blogs : Opera, Yahoo+, Blogspot, WP • Social Bookmarking : Diggo, Delicious • Social Q&A: Google, Yahoo answer, VG

  4. Social media types • Video Sharing : Youtube, Viadeo, Vimeo • Photo Sharing : Picasa, Flickr • Social Search : Google vertical search • Professional Networks : Calavat, Hoclamgiau • Niche Communities : Vinametal, Tinhte, Phuot • Forum / Group • Blogging Communities

  5. Social media types • Document shares : Slideshare.net • Social knowledge : Wiki • Social job : Linkedin, Freelancer • Social shop : Vatgia, ebay, amazon… • Social reviews/ advice : Aha, Virtual tourist, Lonelyplanet, Tripadvisor • Social lens : Squidoo • Social study / Online learning, violet, Go.vn

  6. Social media types • Social map : Wikimap, GGmap, diadiem • Social Group on : Muachung, nhommua • Social chat : Yahoo chatgroup, Bebo, Paltalk • Social Game : Zing, VTC… • Social music : Nhaccuatui • Social bid : Money bid game • Social health • Social application/widget : Apple store

  7. SMM targets and measure for SME

  8. SMM other targets • Employee management (Guideline, rule) • Employee motivation (Group, share, game, friendship) • Recruitment (Head hunter)

  9. Social Media marketing ways • Buzz marketing Brand : Display ads, News, photos, Make Profile, Fanpage, Channel, Place content, Post, share, follow, comment, like, plus, tweet, status, mapping, CRM. Audients : See, read, download, vote, like, click, join, check in, bookmark, play, action , comment, become fan, follow, pay attention , (Engagement, consider, buying, booking)

  10. Social Media marketing ways • Make playing (Application, game, experiences content) • Viral marketing Brand : Make creative content/campaign + buzz marketing Audients : As buzz + SEND, SHARE, Recommend , tweet, copy, post, edit, re used, chat, talk, write to Mass media Reveal (Secrets, Unlock, explore, experiences)

  11. Game flow<>Integrated marketing • (Multi channels: SEM, offline marketing, Digital ways…) • Multi Social media types : Text, game, Video, voice, photos • Multi content (Game show, Contest, Experiences, Fan motivating…) • Influencer / SM PR • Engaging : Quiz, Gifting, Reviews, Scoring,

  12. SMM simple plan

  13. Viral flow 1. Viral content +Creative + Trust + Helpful + Strange + Unique + Celebs + Benefit

  14. 2. Viral Marketing Checklist • Make it Easy to Find and Access •  Avoid creating private content behind account logins •  Common private areas: Facebook, Google Groups, email inboxes •  Selectively share your content in existing in relevant places and networks • Make it Easy to Share • Social sharing tools: •  ShareThis: sharethis.com •  NEW - Google + 1: • Facebook sharing plugins: •  Like/ Recommend button: developers.facebook.com/docs/reference/plugins/like/ •  Comments: http://developers.facebook.com/docs/reference/plugins/comments/ • Create a friendly URL •  Enable embedding and sharing options

  15. Encourage Sharing •  Motivate: contests, giveaways, discounts, status, recognition, influence, be understood •  Selectively make personal requests of influencers, leaders and champions •  Make it fun •  Say “thank you” •  Track and promote the sharing by others (remember your tags and hashtags)

  16. 3. Viral secrets

  17. About Author • TuanHa – http://about.me/tuanha • Facebook : http://facebook.com/vinalink • Twitter : http://www.twitter.com/vinalink • G+ : https://plus.google.com/100142064847360799012 • Social media site : http://www.smm.vn • SEO site : http://www.seotop1google.com

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