WSI Production issues Viresh Seth Managing Partner

1. WSI Production issues Viresh Seth Managing Partner www.britewavedigital.com May 17, 2009 viresh@britewavedigital.com WSI Production Issues

2. The Sales versus Production Dilemma This is likely to happen to you Sales Production New IC TIME Mature IC WSI Production Issues

3. Production Strategy Give serious thought to production. Do not leave it to chance • Acknowledge that production is a major part of your business • Calculate your production costs – put a $ amount on your personal time • Give thought to your production model, go beyond trial and error • Acknowledge that no Production Center will be perfect • Contemplate on selecting your Production Center • Build a working relationship WSI Production Issues

4. PRODUCTION MODELS What are you looking for: Maximum control or maximum sales Internal Combined Outsourced Maximum Control Maximum Sales Self Develop personally Self Hire resources Self Hire resources overseas PC production Internal project management PC production PC project management WSI Production Issues

5. Partially Outsourced Project Production done by PC - Project Management provided by IC PC responsibilities IC responsibilities Order placed with PC Kick off meeting with IC/PC/client • Develop design document, defining • Look and feel • Navigation structure, site map • Funnels, calls to action • E-commerce details, e.g taxes, shipping • Marketing campaign goals PC develops project plan IC sets client expectations PC develops design PC develops marketing details, like keyword research, goals, etc. IC gets client approval WSI Production Issues

6. Partially Outsourced Project (Continued) Production done by PC - Project Management provided by IC PC responsibilities IC responsibilities PC skins site PC sets up marketing campaign IC works with client to get content, images PC styles content on site PC completes all tasks IC tests site, gets client approval PC launches site PC completes marketing activities IC trains client on CMS IC fields problems reported by IC PC fixes post launch issues Monthly – PC provides marketing results Monthly – IC reviews marketing results with client WSI Production Issues

7. Project Management Checklist Typical Project management responsibilities • Web Site Projects • Interact with the clients to establish project objectives, goals • Develop design document to include • Look and feel of the site • Site map and navigation • Required funnels and calls to action • Develop mockup of home and inside pages • Get client approval and buy in on all designs • Drive the client to provide all content and images required for the site • Marketing Projects • Define marketing strategy with the client • Review marketing campaigns, targeted keywords etc. with the client • Review results with the client monthly, get concurrence on recommendations • Client Management • Set and manage all customer expectations • Review project plan with client and set expectations • Report project status to the client on a regular basis, flag delays • Manage difficult situations with client • Train client on the CMS WSI Production Issues

8. 100% Outsourced Project Production done by PC - Project Management provided by PC PC responsibilities IC responsibilities Place order with PC • Complete project responsibility • Project kickoff to launch • Success of marketing efforts • Client reporting and management • Client training Review results and status reports WSI Production Issues

9. Summary Accept production as a major business component Production is an integral requirement of an IC business Production activities could negatively impact sales Give thought – select your production model -- do not leave to chance Production – or the lack of it - has played a major part in the lack of success of numerous IC franchises WSI Production Issues