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Sociology 545 Social Psychology. Fall 2005. Collective Behavior. Definition Crowds Masses Social Movements. Collective Behavior. Definition:
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Sociology 545Social Psychology Fall 2005
Collective Behavior • Definition • Crowds • Masses • Social Movements
Collective Behavior Definition: “The elements of emergent behavior carried out in the presence of others, the nature of which is not guided by any pre-established normative order”
Collective Behavior Space Time
Collective Behavior Crowds (Acting and Passive) “a relatively large aggregate of individuals in the same physical proximity, reacting to a common stimulus (yet exhibiting none of the characteristics of a group).”
Collective Behavior Characteristics: • An opportunity to congregate • A milling process • A precipitating event • A means to mobilize • The exercise of social control
Collective Behavior Social Psychological considerations: • Social Space as Role definitions • Circular Reaction in Participating Events • Status Characteristics in mobilization • Social Exchange in the exercise of control
Collective Behavior Masses “Large geographically diffuse social interaction which can be of both shorter or longer duration, that demonstrates identity orientation, resulting in affective behavior.”
Collective Behavior Characteristics: • The Rumor Process • (I x A) = M • The Wells WOW example • Mass media and Public Opinion • Lazarsfeld’s two-step flow • Networks and Public Opinion
Collective Behavior Social Psychological considerations: • Mass media in the Rumor Process • Networks and the Spread of Rumor • Status Characteristics in Two Step Flows • Structural Equivalence in Public Opinion
Collective Behavior Social Movements: “Diffuse interaction, over a longer period, engaging individuals in a form of reference group behavior that facilitates their activities and forms attitudes, so as to effect a political and social consequence.”
Collective Behavior Characteristics: • Differing Types • Evolutionary, Revolutionary, Utopian • Reactionary, Repressive • Membership • Marginalized, alienated, few ties • Lower income, minority
Collective Behavior Social Psychological considerations: • Relative Deprivation and Action • Network properties of Marginalization • Consensus and Social Change