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Sampling March 2008

Sampling March 2008. Sampling – What is it?. This method generates interest in Herbalife products by offering customers a trial size version of a product. When customers try products and they work, they are more willing to order them.

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Sampling March 2008

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  1. SamplingMarch 2008

  2. Sampling – What is it? This method generates interest in Herbalife products by offering customers a trial size version of a product. When customers try products and they work, they are more willing to order them. • Engage new and existing customers with products they can taste, touch and feel. • Expand your reach without spending more time. • Encourage customers to increase their range of product orders.

  3. The Benefits: • Flexible Approach – You can hand samples out to people you meet at events and send them in the mail as a follow-up, give to your circle of influence – it could be anyone! • Entice Customers – it encourages the trial and purchase of your products. • Cross Sell Products – It’s one of the most effective methods to get a wide range of products into the hands of your customers. • Scalable – It can reach a large audience, or can be uniquely targeted, depending on your goals. • Efficient – It can help you grow your retail base faster, allowing you to spend more time in other areas of your business.

  4. Sampling Products • Instant Tea – NEW Sachets! Coming Soon • F1 Sachets • Liftoff • Protein Bars • NouriFusion products

  5. ‘Personalised Nutrition Solutions’ DVD • Interactive dimension to retailing • Exciting way to learn about the products and good nutrition before buying • Great for long-distance retailing e.g. can post to prospects • Simple way to retail!

  6. ‘Personalised Nutrition Solutions’ DVD • Introduction to Herbalife • Core Nutrition with Luigi Gratton • Nutrition Wheel – • Customer picks categories that interests them • Testimonials from customers • Learn about product benefits simply & clearly Benefits • Personalised to individual customer needs • Increases customer confidence by learning about a ‘global’ Herbalife • Customer can sample products, learn about the range – potential long term customer

  7. Getting Started Sample Pack • Herbalife offers a Sample Pack, which contains 20sample bags and 20 product information flyers. • These flyers include product ingredients data which you must supply to the customer with products to remain legally compliant! • You can hand them out with sample products at events or mail them out to new or existing customers. Get Organised! • Sampling can be a huge timesaver for busy Distributors. The secret is in the organisation. Make sure that you have Sample Packs prepared and ready to send. • Always have some with you wherever you go – never know who you might meet • Maybe you could provide samples at the end of a Wellness Evaluation e.g. give at end as way of thank you to get someone started – it is really flexible!

  8. Sampling Information • Consider the likely response rate you may achieve and ensure that the cost is justified by the business generated • Give samples to prospects who are keen and interested • Samples can only be given away for “free” to customers if they are genuinely free. The only charge that can me made is the actual cost of postage – which must be clearly stated • Sampling is for creating retailing opportunities! • Sampling Information Flyer included with Sampling Pack

  9. Top 10 Sampling Tips • Pick the right event. Look for a fit between participant and products. • Know your audience. Sample products that will appeal to prospects, circle of influence • Know your product. Refer to Product DVD, Product Brochure, attend training. • Look the part. Wear Herbalife-branded clothing and a button or pin. • Start a conversation. Be creative by asking questions • Take notes when talking to people. The more you know about a person, the better you can respond to their needs. • Use the right tools. Product DVD, Sampling kit (product information flyers containing ingredient information) • Follow-up immediately. Contact leads within 24 hours and no later than 48. • Track your results. Website hits, calls returned, numbers of new customers and Distributors, sales made. • Measure your results. Document successes and learnings. This will help you spend your time more efficiently at your next event.

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