an introduction

1. an introduction

2. the idea We started as a group of three friends, with one idea Make life a little bit better and a little bit easier

3. our little family of juice .

4. background Launching in 1999, we are now the UK’s leading smoothie brand innocent PJs Source: Annual accounts , innocent 2007 budget Notes: PJs 2005 revenue based on 2004 revenues and sales from AC Nielsen Scantrack

5. one thought Being sustainable has been important right from the beginning Create a business we can be proud of

6. sustainability strategy We have a clear strategy that will help us achieve this goal Produce100% healthy, 100% natural drinks Made from socially and environmentally conscious ingredients In market leading sustainable packaging Produced by a green powered, carbon efficient business Sharing some of the wealth created with people who deserve it

7. sustainability strategy Produce 100% healthy, 100% natural drinks Made from socially and environmentally conscious ingredients In market leading sustainable packaging Produced by a green powered, carbon efficient business Sharing some of wealth created with people who deserve it We strive to buy our fruit from farms that go the extra mile in terms of looking after their workers and the environment

8. giving something back And to give something back we support charitable projectsin the countries where we source our fruit

9. paying more for ethics In the UK an increasing proportion of consumersare prepared to pay more for ethical products, Source: nVision Research Base: 1000 adults 16+, UK

10. spreading the word So we make sure we tell our drinkers All our bananas come from Rainforest Alliance certified plantations. The Rainforest Alliance champions farm workers’ rights and promotes positive growing practices that benefit ecosystems and encourage biodiversity. We love them.

11. looking to the future Our current energies are devoted to increasing the amount and range of fruit certified