THE TEN SECRETS YOU WILL NEVER KNOW ABOUT ONLINE BUSINESS BRANDING

1. Contents Professional online marketing services have a deep knowledge of: .......... 2 1) Google algorithm updates: ........................................................................ 2 2) Search Engine Optimization (SEO) White Hat practices: ..................... 2 3) Live market strategies: ............................................................................... 2 4) Website mobile friendliness index: .......................................................... 3 5) Organic SEO Single keywords strategy: ................................................. 3 6) Chocolate theory: ........................................................................................ 3 7) Powerful link building: .............................................................................. 3 8) Social Media: ............................................................................................... 4 9) Brand assets: ................................................................................................ 4 10) Remedy for mistakes: ............................................................................... 4 www.avaiil.com Page 1

2. THE TEN SECRETS YOU WILL NEVER KNOW ABOUT ONLINE BUSINESS BRANDING WITH ONLINE MARKETING SERVICES PROFESSIONAL Professional online marketing services have a deep knowledge of: 1) Google algorithm updates: Google as a search engine has its own parameters to rank your business website for industry-related keywords. Google’s latest algorithms are known to only the professional online marketers along with the current industry trends. They know the exact mix of activities that help you coin on the latest algorithm update to facilitate organic traffic to your website. They understand specifics of the Google algorithms and have intuitive forecasting of how well a site can rank for the keywords. 2) Search Engine Optimization (SEO) White Hat practices: The visitor on your website starts to leave your site as soon as they do not find what they are looking for. Quality website content becomes your savior. Robust keyword research is the base of all the content that goes on the website. Market the web- content on a priority. The User Interface (UI) and User Experience (UX) of a website play a crucial role in retaining a visitor on your website. A marketer knows for which product or service, what UI/UX or web-content will work. To please the eye of the visitor, to hold his sight, an online marketer keeps the understanding of the psychology and lifestyle of a site visitor according to the product which they want to promote. The netizens or internet community is becoming increasingly choosy to pick what they want to see or how they are feeling after they visit your website. The world has now moved to the cell phone era where people do everything using their cell phones. Here, how your website looks on mobile platforms matters the most. Organic Local SEO through Google My Business is the best way generates local traffic on your site. 3) Live market strategies: While promoting your site online, you must consider the industry to which your product belongs. The perfect category to submit your off-page submissions can really be the game-changer. If you want to beat your competitors, white hat link building can be done through organic unpaid off-page submission tasks like social www.avaiil.com Page 2

3. bookmarking, blog commenting, directory submission, infographics submission, article submission, classified submissions, forum submission and many more. 4) Website mobile friendliness index: Create a website having a responsive design, scalability through HTML5, audit coding, page loading speed, Accelerated HTML/JS/Cache), run tests for the mobile-friendliness of a website. As mentioned earlier, most of the website visitors would be from a cell phone and more people would view your website on mobile only. The indexing of any updated page goes immediately on mobile site and of desktop site takes 24 hours. So, online marketers are very keen on keeping their website’s mobile-friendliness at a high priority. In case a feature bug occurs, they sort it immediately. Mobile Pages (AMP) (AMP 5) Organic SEO Single keywords strategy: In the initial stages of keyword research for content generation, you must consider the single keywords strategy to check all possible keywords that can rank according to your product or industry. Check the Google Keyword Planner for the trending and most searched keywords and group them together according to different scenarios. You will again need a piece of expert advice here to guide you. You can call Avaiil at +91 8983317805 to start using the proven single keywords strategy today! 6) Chocolate theory: The Metadata of any webpage will include H1, H2 … till HN. You must include the best-ranking keyword for which your website is getting clicks and impressions in H1. You must put the best impressions keywords in H2 and H3. Sometimes, due to a recent trend, you might feel that few of the keywords that are not in H1 or H2 are ranking high. Then, in order for that keyword to be promoted, we must make that keyword H1. In order to do this, generate content targeting the new keyword and in its Metadata, you can put it in H1. This is called a chocolate strategy. It is one of the most powerful SEO techniques in online marketing. 7) Powerful link building: Being a brand identity online, you must generate adequate do-follow links. Social links, widgets, comments, banners and paid links must be no-follow. The crawler crawls do-follow links and does not crawl no-follow links. But SEO rankings depend on both do-follow and no-follow links. Google uses the anchor text from no-follow links to boost the rank of target keywords for your website. It is quintessential to have a great link building strategy for your website’s online promotion. Professional digital marketers would know the exact time and quantity of great backlinks. It is a great decision if you carefully pick a professional online marketing expert to undertake link building. www.avaiil.com Page 3

4. 8) Social Media: To promote your content according to industry, online marketers know all the influencers in the industry. They have a broader understanding of the hashtags that would be required to generate engagement on social media. Choosing the right platforms to promote your business begins with a thorough understanding of the industry aspects. Online social media marketers do it seamlessly. If you want to grow your brand, you can start with your brand benchmark on social media. 9) Brand assets: Customers distinguish a brand identity because of its peculiar characteristics like its logo, font, slogan, shape, smell, jingle, advertising style and many more. These are the brand an asset make you stand out of the crowd and gets you found in the tough marketing world. 10) Remedy for mistakes: If you happen to stumble upon a few bad reviews of your own on different web platforms, t is going to hamper your business in many ways. The mistakes that you did in the past are going to give you less business day by day until it stops. To tackle this in time, ORM (Online Reputation Management) comes for rescue. To negate the side effects of poorly managed platforms and to heal the company reputation, online reputation management (ORM) is a must. www.avaiil.com Page 4