What to eat and where to get it!

1. What to eat and where to get it!

2. 8 years of Navy as Electronics Technician (ET) • 5 years on ships • 3 years instructor • 2 years customer trainer (Lockheed Martin) • ODU Computer Science major, senior year Who am I?

3. Obesity • Exercise Myth • Diet • The Customer • Provender • Challenges • Competition Overview

4. What is obesity? • “… ranges of weight that have been shown to increase the likelihood of certain diseases and other health problems” (CDC 2009) • Who is obese? • Adults • Body Mass Index (BMI) > 30 • BMI = Formula: weight (lb) / [height (in)]2 x 703 (CDC 2009) • Children • Varies depending on age • What are the trends? Obesity

20. Risks for the following conditions increase: • Coronary heart disease • Type 2 diabetes • Cancers (endometrial, breast, and colon) • Hypertension (high blood pressure) • Dyslipidemia (for example, high total cholesterol or high levels of triglycerides) • Stroke • Liver and Gallbladder disease • Sleep apnea and respiratory problems • Osteoarthritis (a degeneration of cartilage and its underlying bone within a joint) • Gynecological problems (abnormal menses, infertility) (CDC 2009) Health Consequences

21. We’ve all been bombarded with images such as these. • Good diet and exercise right? • Why isn’t this working? FAIL

22. Too Little Exercise? • Common sense • Low activity from modern transportation and jobs • Too many indoor leisure activities • Exercise is needed but falls short alone • Bad Diet? • #1 factor in weight loss Causes

23. Public Library of Science (PLoS) non-profit study of overweight women found that exercise did not significantly increase weight loss (PLoS 2009) “Changes in Weight, Waist Circumference and Compensatory Responses with Different Doses of Exercise among Sedentary, Overweight Postmenopausal Women.” PLoS One February 2009. 19 September 2009 <http://www.plosone.org/article/info:doi/10.1371/journal.pone.0004515> Exercise Myth

24. A Loyola University Health System study on the activity level and diet of Chicago women versus Nigerian women found that despite similar activity levels Chicago woman weigh 60 pounds more on average. (Loyola Medicine 2009) • Major difference? • DIET “Physical Activity May Not Be Key to Obesity Epidemic, Loyola Study Finds.” Loyola Medicine 01 January 2009 19 September 2009 <http://loyolamedicine.org/News/News_Releases/news_release_detail.cfm?var_news_release_id=973440897> Exercise Myth

25. Why isn’t extra exercise effective? • People typically compensate themselves with more calories after more intensive workouts • Called the “Compensation Effect” Cloud, John. “Why Exercise Won't Make You Thin.” Time Magazine 09 August 2009. 19 September 2009 <http://www.time.com/time/health/article/0,8599,1914857,00.html> Exercise Myth

26. According to the Dietary Guidelines for Americans, a healthy eating plan: • Emphasizes fruits, vegetables, whole grains, and fat-free or low-fat milk and milk products • Includes lean meats, poultry, fish, beans, eggs, and nuts • Is low in saturated fats, trans fats, cholesterol, salt (sodium), and added sugars • Stays within your daily calorie needs (CDC 2009) What to eat?

27. What does this mean exactly? • Americans (the customers) don’t know. • How to apply this? • What groceries are ok to buy? • Healthy recipes? • What products to buy? • Low fat? • Omega-3? • Steak? Chicken? Fish? • Bake? Saute? Fry? • Portions? • Craving something like chocolate? • What can be substituted? • The customer doesn’t know. What to eat?

28. Have to eat out? Where to go? • Taco Bell? • Wendy’s? – No greasy tacos? • Panera? – Nicer chairs? • The customer doesn’t know where to go. Where to eat it?

29. iPhone Apps Database Web server

30. Find something healthy nearby! Food Finder Recipe Finder FoodScanner Diet Tracker Food-ucation! Craving? Find a healthy alternative. Food Database Find a healthy recipe for dinner! Is this healthy? How much did I eat today? Learn about healthy eating.

31. Google style search • Open food database search • Combined with promoted products (or restaurants) from advertisers • Provide API for application developers • Provide web site for direct database search Marketing

32. UPC data from manufacturers • Recipes and healthy product recommendations • No one source • Many variations on advice from experts • Data from local restaurants Challenges

33. Most of these applications exist as piece-meal applications • Lose It! – Calorie counter and meal tracker • Nutrition Menu – Food info on groceries, fast food • GoodFoodNearYou – Finds something healthy close by • Epicurious – Recipe finder • Red Laser – iPhone barcode scanner • None of them provide consistent data Competition

34. Diet #1 factor in weight loss • Customers need help figuring out what to eat • Current available data falls short Conclusions

35. Questions?

36. Citations • “Defining Overweight and Obesity.” Centers for Disease Control and Prevention 19 August 2009. 19 September 2009 <http://www.cdc.gov/obesity/defining.html> • “About BMI for Adults.” Centers for Disease Control and Prevention 27 July 2009. 19 September 2009 <http://www.cdc.gov/healthyweight/assessing/bmi/adult_BMI/index.html#Definition> • “U.S. Obesity Trends.” Centers for Disease Control and Prevention 19 August 2009. 19 September 2009 <http://www.cdc.gov/obesity/data/trends.html> • “Health Consequences.” Centers for Disease Control and Prevention 19 August 2009. 19 September 2009 <http://www.cdc.gov/obesity/causes/health.html> • Cloud, John. “Why Exercise Won't Make You Thin.” Time Magazine 09 August 2009. 19 September 2009 http://www.time.com/time/health/article/0,8599,1914857,00.html • “Changes in Weight, Waist Circumference and Compensatory Responses with Different Doses of Exercise among Sedentary, Overweight Postmenopausal Women.” PLoS One February 2009. 19 September 2009 <http://www.plosone.org/article/info:doi/10.1371/journal.pone.0004515> • “Physical Activity May Not Be Key to Obesity Epidemic, Loyola Study Finds.” Loyola Medicine 01 January 2009 19 September 2009 <http://loyolamedicine.org/News/News_Releases/news_release_detail.cfm?var_news_release_id=973440897> • “Healthy Eating for a Healthy Weight.” Centers for Disease Control and Prevention 27 January 2009. 19 September 2009 <http://www.cdc.gov/healthyweight/healthy_eating/index.html> • Trust For America's Health. "Obesity Epidemic Continues To Grow." ScienceDaily 28 August 2007. 19 September 2009 <http://www.sciencedaily.com/releases/2007/08/070827155540.htm>.