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Moderne markedsföring - e-handel og sosiale medier

Moderne markedsföring - e-handel og sosiale medier. Intro Marketing E-handel Sosiale medier Q&A. Soccer club. BI Norwegian School of Management. HSG HA/OHH HHL INSEAD NVH BI Drammen (+2xHH). Day and night. !!!. EHQ,CH. Yours ?. youtube.com wikipedia.org plaxo.com/etc.

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Moderne markedsföring - e-handel og sosiale medier

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  1. Moderne markedsföring- e-handel og sosiale medier

  2. Intro • Marketing • E-handel • Sosiale medier • Q&A

  3. Soccer club

  4. BI Norwegian School of Management • HSG • HA/OHH • HHL • INSEAD • NVH • BI • Drammen • (+2xHH)

  5. Day and night !!!

  6. EHQ,CH

  7. Yours ? • youtube.com • wikipedia.org • plaxo.com/etc. • facebook.com • twitter.com My favorites • google.com • amazon.com • ebay.com (finn.no) • skype.com twitter!!! flickr.com – Chatroulette.com

  8. Where we are going to live the rest of our lives

  9. Wirtschaftswoche • Megatrend Internet • Megatrend nanotechnology • Megatrend biotechnology • Megatrend climate change • Megatrend Asia • Megatrend English • Megatrend demography • Megatrend urbanization • Megatrend women • Megatrend job world 7 Billion More than 3.5 in Cities!

  10. World Population Growth, 1750–2150United Nations, World Population Prospects, The 1998 Revision; and estimates by the Population Reference Bureau. Source: United Nations World population in the future 2010: 7 bill. +

  11. World Population Distribution by Region, 1800–2050Population Division, Briefing Packet, 1998 Revision of World Population Prospects. Source: United Nations. Will Europe become a „Museum“? World population per region

  12. 2 out of 7 Billion

  13. In general Generic departments of the company CEO AREA MARKETING FINANCE HUMAN RESOURCES LOGISTICS INFORMATION PRODUCTION

  14. 2010 Marketing trends E- all over • Turbo marketing (e-speed) • Global marketing and networking (e-world) • Total quality management and marketing (TQM) • Relationship marketing (CRM) (eCRM) • Multimedia marketing/electronic marketing(e-m/e-c/s-c) • Branding (e-branding) / Bio/Eco and Viral Marketing

  15. Marketing “Marketing is market-oriented leadership. That means that marketing contains, analyzes of all market needs, definition of the market, decision about the core business activities, product development, price and conditions, sales and advertising and distribution” Odd Gisholt

  16. P. Kotler with O. Gisholt www

  17. Source: P. Kotler Determinants of Customer Added Value Product value Service value Total customer value Personnel value Imagevalue Customer delivered value Monetary price ! Time cost Total customer cost Energy cost Psychic cost

  18. Source: H. Weinhold / O. Gisholt Strategic marketing (Long term / corporate level) Image / positioning Market share / Customer loyalty Customer needs Markets / segments Product categories • Data warehousing / data mining

  19. Source: I. Ansoff / O. Gisholt QUANTITY DIVERSIFICATION MARKET-DEVELOPMENT PRODUCT-DEVELOPMENT MARKET-PENETRATION TIME

  20. Source: P. Kotler / O. Gisholt Tactical marketing (short-term) Product development (branding) (b) Price (conditions) (c) Promotion (p) (sales and advertising) Place (distribution) (d) Marketing-Mix

  21. Source: Gartner Group Hype-Curve of e-commerce Forventningsnivå for IKT-produkter

  22. In an e-world Hot 2010: Wi – FiWireless Fidelity RFIDRadio Frequency Identification Biometrics  Wimax  SkypeWorld Interoperability for Microwave Access iPad!

  23. The e-home of the future Service needed

  24. Metro is doing a great job on RFID

  25. What about personal discretion ?

  26. MM – Multimedia Internet 3D! Telecommunication MM Data processing Home entertainment products TV, Photo, Music e-readers

  27. New markets

  28. www.zeit.de

  29. Source: Gisholt e-words • e-commerce BtB business to business BtC business to consumer BtP business to public • e-tailer • net-izen/”citizen” • auctions /ebay etc. • search engines • e-agent • portal • e-hub • wap • m/s-commerce etc. • e-outs • e-business

  30. "Künstliche Wirklichkeit" Virtual Reality (VR)

  31. You can do a lot in VR

  32. Dagens- og fremtidens konferanse-system!

  33. Dr. Robbie Google ?

  34. DM Source: O. Gisholt Digital Market Management (DMM) CM: Customer Market OE: Own Enterprice SM: Supplier Market CRM: Customer Relationship Management SCM CRM Value ++ OE CM SM Transaction costs SCM Supply Chain Management EAN: European Article Numbering EDI: Electronic Data Interchange ECR: Efficient Consumer Response DW: Data Warehousing DM: Data Mining EAN/EDI ECR DW

  35. Source: O. Gisholt E-hubs (e-h) and E-Agents (e-a) Supplier e-h e-a e-a Manufacturer Distributor e-a Wholesaler Reseller Customer

  36. Search help e-agent

  37. Flirt with the consumer Internet -en fantastisk informasjons- kanal, -men til tider en umulig salgs- kanal !

  38. Branding on the web + Mentos Snickers Etc.

  39. My favourite cnet.com

  40. Kilde: SSB.no 42

  41. e-handelsbedrifter jeg har merket meg i det norske markedet • mpx.no – data, foto/video,spill/leker, etc. • NetShop.no – underholdningselektronikk • lefdal.com – digital bestilling - hent selv • idedata.no – data, alt i mobilt • retthjem.no - dagligvarer • haugenbok.no - böker retthjem.no handelsbanken.no norwegian.no Komplett.no

  42. But we must keep on going ! e-stoneage Tilbakemeldingen.no

  43. Best on e-commerce ecommercetimes

  44. Medieutviklingen 1960 - 2008 Kilde: Daglig oppslutning om avis, radio, fjernsyn, tekst-TV og Internett 1961-2008. http://www.tns-gallup.no/medier Data fra Forbruker & Media fra 1994. Flerkanalsamfunnet (Lundby & Futsæter, 1993) Fragmentering av medielandskapet og oppsplitting av publikum (Futsæter 1998). 48

  45. „The Social Media Starfish“ by Dave Evans

  46. „Social Media isn‘t about the content itself: it is about the way in which consumers of content are connected and about the conversations that result“ „Touchpoint Map“ by Dave Evans

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