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Private Practice as an RD

Private Practice as an RD. Aptitude Personal characteristics Pros/cons Nitty-gritty Brainstorming a business plan. Personal characteristics. Business savvy (Help people, but you must charge them money to help them!) Solid communication skills. Risk taker Disciplined Confident Adaptable

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Private Practice as an RD

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  1. Private Practice as an RD • Aptitude • Personal characteristics • Pros/cons • Nitty-gritty • Brainstorming a business plan

  2. Personal characteristics • Business savvy (Help people, but you must charge them money to help them!) • Solid communication skills • Risk taker • Disciplined • Confident • Adaptable • Tenacious • Organized

  3. Pros/cons • Responsibility is yours alone • Earnings risk • Professional isolation • Control of schedule • Balanced life (?) • Earnings potential • Pride

  4. Nitty-gritty considerations • Business structure • Tax structure; self-employment taxes (6.2%; 1.45% times two) • Benefits • Insurance: • Malpractice • Health

  5. Nitty-gritty considerations • HIPAA regulations • Need for licensure/seller's permit/permit to run a home business • Business/office expenses • NOTE: You cannot discuss fees with other RDs—potential violation of anti-trust laws

  6. Your business plan • Organizational plan • Business structure, location • Equipment and resources needed • Your services • Marketing plan • Target market • Current trends/competition • Pricing structure • Marketing strategy

  7. Your business plan • Financial plan • Cash flow analysis • Supporting documents (resume, contracts, leases, financial statements…)

  8. Possible clientele • Private practice (counseling individuals • Consulting • Health care facilities (LTC, rehab hospitals…) • Allied health professionals • Schools • Media • Writing • PR firms • Wellness programs (corporations) • Fitness centers

  9. Possible clientele • Wellness programs (corporations) • Fitness centers

  10. Brainstorming • 4 Ps of the marketing mix • Product • Price • Place • Promotion

  11. Resources • Litt, A.S. and F.B. Mitchell (2004) American Dietetic Association Guide to Private Practice, American Dietetic Association. • King, K. (1991) The Entrepreneurial Nutritionist, Helm Publishing, Lake Dallas, TX.

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