The Jerusalem Project: Imagine Reconnecting the Children of Israel

1. The Jerusalem Project is a global dialogue and learning series designed to help geographically, culturally and religiously disparate members of the global Jewish community learn more about each other, themselves, and their shared history yielding a community closer-knit and more aware The Jerusalem Project:Imagine Reconnecting the Children of Israel • Chat the Planet: Background • The Need: Why Now? • The Jerusalem Project: Goals • The Jerusalem Project: Specifics • How It’s Unique • Your Opportunity • Appendix: Phase 1, Phase 2, LOIs v. iii, b

2. Chat the Planet: Background • Global Youth Dialogue Media • Chat the Planet is world renowned for producing high quality, television and internet media for the youth market promoting tolerance, awareness, and understanding among young people worldwide • Seamlessly Incorporates Dialogue Into Documentary Programming • Chat the Planet leverages communication technologies to create an entirely new genre of reality-based media programming that is entertaining, educational, and very effective in communicating its core message • Chat the Planet inspires young adults to engage in conversation and interaction that crosses geographical borders Contact: Todd Daniel Schechter todd.schechter@nextnextent.com Office: (212) 375-2620 x227

3. Chat the Planet Has Global Reach • Over the past three years Chat the Planet has aired in 18 countries, reaching 290 million households through television sets and countless other viewers through the web • Domestically • mtvU (MTV’s channel for universities) airs Chat the Planet short-form interstitials regularly on more than 720 universities and college campuses • MTV aired “Chat the Planet: Baghdad 2-Way” in October 2004 • Link TV (Direct TV/Echostar) airs the “Chat the Planet” series regularly • Internationally • 14 Arabic nations through the Middle Eastern Broadcasting Corporation (MBC) • South African Broadcasting Corporation (SABC) • Australian Broadcasting Corporation (ABC) • On The Web • Chat the Planet distributes through leading Internet/Broadband channels, including partnerships with You Tube; Joost; mtvU.com; Salon.com and others

4. The Jerusalem Project: Roots and Inspiration • Last summer, Chat the Planet produced its first television show in Israel • An interactive video program featuring American Jews and Israelis discussing Jewish identity, the land of Israel, and the conflict • During the Israel-America discussion, a bigger need became apparent • A need for a deeper global discussion about Jewish values, culture, and experience

5. The Jerusalem Project: Mission & Goals • Mission: • To help geographically, culturally and religiously disparate members of the global Jewish community learn more about each other, themselves, and their shared history yielding a community closer-knit and more aware. • Unlike other conventional learning initiatives, The Jerusalem Project inspires deep and meaningful local conversations by using dynamic media programs featuring highly diverse young Jews from around the world along with uniquely tailored and targeted discussion facilitation tools. • The Jerusalem Project plans to… • Produce eight thematic video programs on issues of relevance to young Jews around the world ranging from Jewish identity to culture to experience. • Modernize the traditional approaches to media learning by creating programming that it totally engaging to watch and takes the gag order off young people throwing the rules of what they can and can’t talk about out the window. • Inspire and provoke future dialogue and personal thought; We expect young people to get involved and pursue further dialogue on their own and we will build tools to harness that excitement. • Distribute this programming to widely diverse and disparate sectors of the Global Jewish Community

6. The Jerusalem Project: How and Why It Works • The interactive video dialogues address the problems facing the global Jewish community • Dialogues provide a window into the diversity of Jewish life, helping to give young Jews a more realistic, modern view of Jewish identity • Dialogues help eliminate ignorance between and within Jewish communities globally • Dialogues provide insight into what unites Jews from all corners of the globe • The learning materials help group leaders, teachers, and community leaders bridge the gap between the media and the learning experience • Packages include dialogue leadership tools, guides to the issues discussed, thought-provoking dialogue, games, and more • Learning materials will be developed by our professionals with more than 20 years experience working with young people at street level in conjunction with experts from across the Jewish education field including TCI, PEJE, CAJE, BJENY, JEC, JESNA and more • Target distribution for productions includes existing Jewish institutions • BBYO, NFTY, USY, NCSY, Jewish Camps, Hebrew Schools, Hillel, YHCAs, JSU, ICCs, JCC’s, Day Schools, CLYO, KESHER, WJC, UJC, UJA, AJC, JFMD, Schools in Israel, Young Judea, and more

7. Project Topics & Rollout Possible Themes for Media Programs and Learning Materials : Possible Locations to Feature:

8. Unlike other educational projects, The Jerusalem Project… • Engages a youth audience through well-produced entertainment video content and personal stories - formats they are familiar with and respond to • Appeals to young peoples’ desire to discover worlds outside their own • Features and leverages conversations between different and disparate parts of the global Jewish community where misunderstandings and disagreements threaten its cohesiveness • Serves as a powerful tool to help young Jews reengage with the Jewish community by showcasing its depth and breadth, instead of any one community's sometimes constrained interpretation • Takes a serious sociological and statistical approach to determining which topics, which themes, and which locations to include • Will be unusually inclusive in the breath of its distribution • Has a chance to correct the misperceptions and misinformation about Zionism and the Israeli-Palestinian conflict which restrict debate, inflame prejudices, and engender mistrust among people • Promotes a global awareness of the diversity within the Jewish community, challenging the stereotypes often seen in contemporary media and showcasing the many faces of Judaism around the world

9. Your Opportunity • The Jerusalem Project is an opportunity to strengthen the Jewish community worldwide creating one that’s closer-knit and much more aware, and to do it in a way that’s never been done before.Play a part in making this groundbreaking initiative a reality. We are working to raise $150,000 in Pre-Production Funding (Phase 1) and an estimated $2,0000,000 in Production Funding (Phase 2) which would support: • The production of 8 dialogue based video programs connecting 16 locations from around the world covering 8 topics • The production of associated learning materials for each of the 8 programs. They’ll guide audiences around the world and help them continue the conversations at a local and interpersonal level • Recruitment and hiring of talented professionals and experts to expand and enhance our existing team • Bonus: The proceeds from sales of the 8 episodes and learning materials will be channeled towards the production of future episodes 9, 10 etc… with the potential for The Jerusalem Project to self-perpetuate. Your support could have effects that last far into the future

10. Other Ways to Get Involved • Recruitment for each of the planned-for advisory boards (conceptual chart in appendix) • Sign a letter of endorsement or commitment for The Jerusalem Project (examples in the appendix) • Connect us with your personal and professional contacts • Help identify and secure distribution partners and channels • Donate or help raise $150,000 in Pre-Production funding to advance the project without delay (Phase 1 - see the appendix) Contact: Todd Daniel Schechter todd.schechter@nextnextent.com Office: (212) 375-2620 x227

11. NextNext Entertainment NextNext Entertainment is a multiple award-winning television production company based in New York City. Founded by Laurie Meadoff and Kate Hillis, the company's expertise is translating its knowledge of youth culture into vibrant television and compelling interactive media. NextNext's productions have aired on ABC, VH1, HBO Family, The Disney Channel, MTV, Spike TV, mtvU, Nickelodeon, The N, Link TV, Australian Broadcast Corporation, Middle East Broadcast, and South African Broadcast Corporation. In addition to the critically acclaimed ‘Chat The Planet’, NextNext developed and produces the highly-rated VH1 series ‘I Married . . .’ and has won three Promax awards for its Black History Month Public Service Announcements which aired on Nickelodeon and CBS.

12. NextNext Entertainment Board & Advisors • Geraldine Laybourne, CEO of Oxygen Media • Deepak Chopra, Author, Entrepreneur and Spiritual Leader • Sheryl Leach, Creator of Barney, and Howard Rosenfeld, at the Shei’rah Foundation • Ray Chambers, Leading Philanthropist and Founder of the Amelior Foundation • Joe Rutledge, CEO, Blitzen Ventures, Former Vice President of Corporate Communications at NBC • Jeff Dunn, President Ubiquity Brands, Former Coca-Cola head of North American Operations • Rick Little, CEO ImagineNations Group, Founder of the International Youth Foundation • David Beal, National Geographic Music, Former President Palm Pictures • Omar Amanat, Founder of Tradescape • Brian Finn, President of Credit Suisse First Boston • Michael Jackson of Lehman Brothers • Jud Traphagen, President of Plough Penny Partners • Vincent Mai, CEO of AEA Investors • Joel Berman, Former President of Paramount Worldwide Television Distribution • Herb Scannell, Former President of Nickelodeon Networks Contact: Todd Daniel Schechter todd.schechter@nextnextent.com Office: (212) 375-2620 x227

13. Appendix: Phase 1: • Goal and Individual Objectives • Concept and Product Planning Expenses Phase 2: • Goals and Individual Objectives Planned Advisory Boards and Structure: • Advisory board chart Letters of Intent and Commitment: • Commitment and comments from the community

14. Phase 1 – Goal and Individual Objectives Overall Goal: To complete the Pre-Production phase of The Jerusalem Project Finalize Show Themes & Locations Sociological research Focus group research Pre-Production research on the initial 8 show themes Pre-Production research on the initial 8 show locations Complete Media Pre-Production, Set-Up & Scheduling Based upon locations: Secure International co-production relationships Develop detailed budget for 8 show productions Develop Curriculum, Test & Refine Based upon focus group & distribution feedback: Design framework for learning curriculum Develop detailed budget for curriculum development Testing of existing dialogue facilitation tools & techniques Finalize Media Distribution Deals Further establish distribution relationships (LOI's) Further establish purchasing relationships (LOI's) Predict demand Establish pricing metrics Determine functional specifications for website Project Development Create a detailed operational plan for Phase 2 Recruitment of phase 2 staffing Fundraising Raise capital or non-profit funding

15. Phase 1: Concept and Product Planning Expenses

16. Phase 2 – Goals and Individual Objectives Overall Goal: The Jerusalem Project: Production, Distribution, and Reporting Marketing, Branding and Public Relations Develop brand Image and associated materials Current customer/community outreach Future and secondary customer opportunity development PR efforts to leverage research findings exposure PR efforts to find and maximize regular secondary exposure Show Productions Casting processes Casting workshops Produce episodes 1-8 Postproduction and editing operations Curriculum Implementation Finalize options for learning materials Create materials Dialogue facilitation training programs and opportunities Test curriculum & incorporate feedback Set-up customer support function Distribution Deliver media product and curriculum Monitor customer satisfaction Monitor pricing metrics Create a detailed business plan for Phase 3 Hire full staff Establish warehousing and shipping operation Design packaging Website Build an interactive web-based capability Online community development and user support Continuing Sociological Research Qualitative research monitoring Focus group research monitoring Compilation of regular research reports on findings Monitoring initiative impact and effectiveness Contact: Todd Daniel Schechter todd.schechter@nextnextent.com Office: (212) 375-2620 x227

17. Planned Advisory Boards and Structure Board of Governors This board will be comprised of the main financial supporters of the project as well as senior leaders in the Jewish community Young Leadership Board This board will comprise the next generation of leaders and innovators in the Jewish community ensuring the project stays cutting-edge Board of Distribution Advisors This board will be comprised of representative from the distribution organizations who are utilizing the project to facilitate direct input and feedback on its use and effectiveness Board of Sociological Advisors This board will serve to advise the sociological and pre-production process, the collection and processing of the qualitative and quantitative data and the quality of the reporting on the collected information Board of Better Learning Advisors This board will be comprised of members who specialize in Jewish Learning. Representing a wide range of individuals from existing Jewish education focused organizations and or extensive personal expertise, this board will monitor and advise on The Jerusalem Project learning materials

18. Letters of Intent and Commitment