What is the role of financial advisory services in tough times

1. What is the role of financial advisory services in tough times? In the past year, the economy across the globe was hit by a pandemic that nobody saw coming at all. Of course, there were major set backs for the global economy in the history but this one seemed to be something that nobody saw coming and hence took the world by store. The asset management companies in India and across the globe, and every financial institute needed to chalk out a plan in order to revive the economy or at least get it running. With the markets crashing, and clients panicking, it became important that the managers took on themselves to help the client through these tough times. They had to assure their customers that the economy would soon be up and running and they would recover their costs and they money soon. With most countries across the world going to a lockdown for the safety of their citizens, all businesses took a hit in some way or the other. Some businesses even had to shut down because they did not have enough capital to fall back on and due to these incurring losses, they had no choice but to stop their business. After all, how long were the savings going to keep them afloat, right? It is for uncertain times like these that it is recommended that businesses and the business owners work towards keeping a backup, a capital that they can fall back on for times like these. The smart thing to do here would be to talk to a professional and get good guidance. For a business, these financial advisory services could be a wealth management firm, asset management institute or for the bigger ones there is investment banking. Investment banking is usually for businesses and individuals that are high performing or that have been churning profits from time to time. As we go ahead in time, it is important that more and more people get aware about why it is important to have a good fund management in place. If we are to talk about individual finance, then going to a wealth management firm would be a great option. When you go for wealth management, a neat plan is chalked out keeping in mind your business’s present earnings, the goal that you want to reach in future and also how much of liquid assets you need to have. There needs to be a proper balance between the tangible and non-tangible assets, the short and long term assets such as the long short fund, so that the risk is spread out with the help of these diversified assets. When it comes to wealth management, the funds are allocated in such a way that they reap you maximum returns and benefits in the future when they mature. Different kind www.avendus.com

2. of funds that people are usually advised to invest into are mutual funds, hedge funds, etc. that are said to be safe for anybody. To make sure that you are ready for any such kind of crisis that will come ahead, it is important that you also have some liquid funds handy. www.avendus.com