NEWS HOUND

1. brown dog NEWS HOUND 2010 Campaign Scanner Delivered 2011 Team Update A report on the presentation to Leicester Hospital In December 2011 Team announced and welcome to new members A reflection on last years campaign and an update on funds collected so far FEBRUARY 2011 - KEY FEATURES THIS MONTH Trustee Update 2011 Next Steps Equipment A list of equipment You may need for the Challenges in case you Want to purchase now During the January sales Brown Dog has a new Secretary Plus we are looking to recruit 2 new Trustees – interested? An outline of key dates prior to the big weekend in June P L A N Brown Dog is a Registered Charity (1111550) Raising money to help men, women and children who have cancer www.cancerbrowndog.co.uk

2. Welcome to our January Newshound Editors Note Dear Brown Dog Member, Thank you to all of you (new or existing members) for choosing to support brown dog on our 2011 breast cancer campaign. So far we have 79 members registered to take part in this years challenge - so on behalf of the brown dog Trustee Board I would like welcome every single one of you to the team and to give you our pledge that we will do everything we can to make your weekend away next June as enjoyable as we can. We still have room for more people to join, so please feel free to ask friends, colleagues at work or family (over 18) to register . As you know next year we are once again running two parallel challenges to provide choice to our members. Whichever challenge you decide to do isn’t important- what is important is that we ‘the 2011 challenge team’ all try to raise as much money as we can to try and hit our real challenge of £50,000 – this won’t be easy! Fundraising is never easy as it takes a lot of time and effort and in this current climate it’s ever harder. Plus for those of you who return every year we appreciate it’s even harder still. So in addition to this months Newshound we have produced a ‘fund raising supplement’ which has lot’s of ideas, many of which have been tried and tested – we hope you find this useful. Feel free to contact any of us on the Trustee Board to talk about fund-raising as we are keen to help you as much as you can. Hope you find this news-hound useful and informative M Mark Storer – Founder Member (on behalf of brown dog Trustees)

3. 2010 Skin Cancer Campaign – What a success! A reflection on last years campaign and an update on funds collected so far • Thank you once again to everyone who took part in our 2010 Skin Cancer Appeal joining either • the Wordsworth or Tiggy Winkle challenges which broke 5 brown dog records; • Record – first time brown dog have organised two challenges on the same day • Record – largest number of members taking part in a challenge – 87 • Record – highest number of new members joining a challenge - 57 • Record - most money ever raised on a brown dog campaign - £60,000 collected so far • Record – first time the hospital we were supporting actually joined us on the challenge • Congratulations everyone on such an achievement! • On Friday 3rd December a cheque for £30,000 was handed to the Leicester Hospitals Trust – you can see a full report on the page after the next page. • With the additional funds raised over and above this £30,000 we are currently looking to try and purchase a second (different type of) skin cancer scanner – we will update you on this as soon as we can. • In summary the Skin Cancer Appeal was without doubt our biggest success so far and not only did we break all those brown dog records, we were also blessed (once again) with glorious weather and most important the feedback we received from you was nothing short of fantastic – you see a selection of comments on the next page)

4. 2010 Skin Cancer Campaign – Feedback What you had to say having completed the challenge Hi Everyone, Words cannot begin to express our gratitude for the mammoth effort of all the Brown Dog Team.   Saturday was just amazing and I felt quite emotional at the end of it all (as no doubt you gathered at the speeches!)  I couldn’t believe that such an enormous target could be reached.  We are over the moon that Brown Dog chose to support our appeal here in the dermatology department in Leicester.  It is very humbling to realise that people came from all parts of the country and from all walks of life (pardon the pun) to raise money for our patients in Leicestershire, Rutland and the surrounding counties.  We are always striving to offer the best possible service in our department and the Molemax 111 will help elevate that service to one of the best in the country.  It will help us immensely with the early diagnosis of malignant melanoma, particularly in those patients who have many moles and therefore have a higher risk of developing this type of skin cancer.  Early diagnosis is crucial to improving prognosis and cure rates.  . “THANKYOU” seems a completely inadequate word to describe our gratitude to you all, but never-the-less I offer a heartfelt thank to you all from the dermatology department, the UHL NHS Trust and, most importantly, from our patients.  Bring on next years challenge! With Very Best Wishes, Joy Osborne Department of Dermatology Leicester Royal Infirmary “I just wanted to say thank you ever so much for getting me involved with this years challenge, I have never attempted anything so challenging in all my life but I've also never enjoyed something so much either. I am aching all over but it was worth it! The weekend was an absolutely amazing and inspiring experience. I've never been involved with anything like that before and although I give regularly to some worthy causes that I'm interested in it was something else to be involved in the challenge. On a personal level that’s the hardest challenge I've put myself through both physically and mentally but I felt a great sense of achievement at the end of it. Although it was really tough I actually really enjoyed it. I thought the people who took part were 1st class and it was so easy to just wander in and out of different conversations. I thought the whole event once again was superb, the challenge, the weather, the dinner, and most of all the people contributed to a terrific event and to raise so much money was just fantastic. And to do it all with my son joining me for the fist time just topped it all off. Just wanted to say a very big thank you to everyone for all of your incredible support and encouragement during the challenge.  It was  a real pleasure meeting such a wonderful team of people and as mentioned by Ian, raise an amazing amount of money for such a worthy cause. A special big thank you to Mark and the Brown Dog team who were excellent. I know it takes a lot to pull this together but you are a truly wonderful team and your encouragement certainly kept this old codger going throughout the day... very much appreciated. Some wonderful memories, now to try and climb those stairs! 

5. Wordsworth 2010 (albeit 6 people missing)

6. Wordsworth 2010

7. Tiggy Winkle 2010

8. 2010 Skin Cancer Campaign Presentation of the Skin Cancer Scanner On 3rd December Mark Storer and Richard Parkes represented brown dog Trustees and Members when they presented a cheque for £35,000 to executive members of the University Leicester Hospital to complete the purchase the Molemax III Skin Cancer Scanner – which is now in situ and being utilised every day. Joy Osborne did a presentation to everyone and explained how the scanner worked and the value it would bring not only to LUH, but also to other hospitals and to GP’s in increasing the awareness and detection of melanoma cancer. Joy then showed everyone the brass plaque that had been made to fit on the machine She explained that the room being prepared to store all the scanned images would be called the ‘brown dog room’ and a further plaque was being made. She then announced that all the hospital staff had agreed that the scanner needed a user-friendly real name that would be simpler to use on a day to day basis – she announced that the Molemax Skin Cancer Scanner from now on would be called affectionately ‘Colin’ (in memory of Mark’s dog Colin who was the brown dog – who died in May last year) Richard and Mark were thanked by everyone at the presentation and asked to pass on this gratitude to everyone who took part in the 2010 challenges and raised such a fantastic amount of money. Mark and Richard said they were very proud of what we have all achieved and to be part of brown dog. Left to right...... Malcome Lowe-Lari CBE (CEO LUH) Graham Johnson – Head of dermatology Unit Mark Storer – brown dog Martin Hindle (Charirman ULH) Richard Parkes – brown dog

9. Presentation of the Skin Cancer Scanner More Photos “COLIN” – the Skin Cancer Scanner showing plaque that reads “MONITOR DONATED BY BROWN DOG CHARITY 2010 SKIN CANCER APPERAL 2010” Gill Haywood – Skin Cancer patient Mark Storer – brown dog Richard Parkes – brown dog Leicester Mercury Press Article Saturday 4th December With a few mistakes by them! i.e.90 of us did the challenge £35 was cost of scanner

10. Closing the 2010 Appeal A few of you have still not collected and banked the money you pledged. PLEASE CAN YOU COLLECT ALL SPONSORHIP MONEY AS A MATTER OF URGENCY – our 2010 book will close at the end of Feb Also, many of you have not sent us your sponsorship forms which means for you we are missing an opportunity to add 25% extra to the funds you raised Gift Aid: UK taxpaying sponsors can increase donations at no extra cost. To Gift Aid your donation, making it worth an extra 25p for every £1 The information you give us will be used for no purpose other than reclaiming tax on this donation. PLEASE SEND US YOUR SPONSORSHIP FORMS SO WE CAN CLAIM GIFT AID and add 25% to the hard money you raised Send to Ian 1 St Charles Close Midsomer Norton Bath BA3 2XA Sponsor Forms Please ensure you provide the full address and post code Against each name – ensure the gift aid box is ticked Make sure the people on the form are tax-payers

11. 2011 Breast Cancer Appeal brown dog Registered Charity 1111550 Breast Cancer Appeal To raise £50,000 to purchase biopsy specimen imaging system Eliminating delays waiting for verification of core samples., quickly confirming a biopsy procedure without the need to interrupt treatment (mammography) and addressing the needs of the patient faster Helping men, women and children who have cancer www.cancerbrowndog.co.uk

12. What we want to buy Core biopsy specimen imaging Rapidly verify the presence of micro-calcifications in core biopsies COREVISION increases the standard of care for your patients by eliminating delays waiting for verification of core samples. With one touch of the button a successful biopsy procedure is confirmed and images can be instantly sent to multiple destinations without the need to interrupt mammography workflow. FEATURES • Instant confirmation of a successful biopsy procedure • One button operation with Automatic Exposure Control (AEC) • No specialized X-ray knowledge needed to operate the system • AEC optimized for checking cores and detecting micro-calcifications • Leading edge calcification enhancement software • Compact size, can be located in procedure area • Fully shielded - No control area or additional shielding required • Ability to transfer multiple images to PACS with annotations instantly • Cost effective and designed for performance • Fully automatic calibration and self diagnostics • Uses radiographically optimum core containers for easy alignment and secure transport • Remote diagnostic and support over the web

13. 2011 Campaign Team Brown Dog are delighted to announce our team of 79 challengers and a warm welcome to 34 new members We are still accepting additional challengers so this list may change

14. 2011 Campaign – Next Steps You will receive communication updates in January, March and May November December January February March April May June October Part-Collect Registration Payment Issue News-hound Issue News-hound Issue Final Information Pack & Briiefing Telecom Challenge Launch Campaign Fully-Collect Registration Payment Obtain sponsorship / Raise Funds Click the ‘Fund Raising ideas’ icon on the web site

15. 2011 Campaign – Equipment List This should give you an early idea of the equipment you will need – some of which you may be able to buy in the January Sales We will issue a more comprehensive equipment list in our May information pack. In the mean time we thought it may be useful to bring some recommended equipment to your attention now just in case you wish to purchase sooner rather than later e.g. Walking boots - if you have to buy new boots, get them now and break them in. • Walking Boots – Good sturdy sole with ankle support are recommended • Socks - 1 thin pair and 1 thick woolly pair (you may want a few changes of these however) • Lightweight Trousers/Jogging Bottoms/Shorts – Jeans not recommended! • Waterproof Trousers – just in case it rains • Waterproof Coat - ditto • T-Shirts– you will receive a brown dog t-shirt (take a spare just in case) • Sweatshirt– it could be cold (Triassic challengers especially during the night) • Fleece or suitable equivalent jacket (optional) • Hat - protects from rain and sun • Sunglasses- optimistic • Rucksack - not too big, not too small, padded, well supported, comfortable etc. • Head-Torch– (Triassic challengers only – for night time walking) • Sun cream(fingers crossed!) • Warning to all Triassic Challengers; • Please do not under-estimate the difficulty of this challenge • 50 miles is a long way – you will be walking for 23 hours and through the night • We recommend that you start training now – get your walking boots out now!!! • We will cover this in more detail in the next Newshound

16. Trustee Board – New Secretary Pete Fowler who has supported brown dog from the very start has taken a sabbatical from the brown dog team, but hopes to return in the future. For 10 years Pete has led and co-ordinated the Ground Support process which has been a critical element to our challenge success and safety. The brown dog Trustees would like to thank Pete for his amazing commitment, dedication and friendship throughout the last 10 years – we look forward to welcoming Pete back in the future. • Laurence Crack kindly offered his services to replace Pete Secretary. • The Brown Dog Trustee unanimously agreed to this in December and can now • Formally announce his appointment. • Laurence took part in the 2004 challenge and enjoyed it so much • that he has not missed one challenge since. In 2010 Laurence joined the brown • Dog Trustee Board bringing with him a wealth of skills and experience. • Brown Dog is delighted that Laurence is our new Secretary – his main focus will be; • Ensuring all meetings are organised and actions documented • Creating and maintaining a brown dog member database • Responsible for organising the Ground Support process • I’m sure you will join us in welcoming Laurence to the role. Trustee Board Vacancies We currently have vacancies on the brown dog Trustee Board We would be very keen to recruit someone who has Marketing/Communication expertise If you are interested (or want to know more) please contact any of the Trustees (details on next page)

17. Brown Dog Trustee Board Chairman Finance Secretary Founder Richard Parkes Ian Alexander Laurence Crack Mark Storer 07740605362 07801910829 07736359325 0791 807 0710 Operations Operations Operations Co-Founder Richard Little Grace Storer David Hall Anil Patel 07827881077 07534914359 07717866965 07801471723

18. and finally breaking news!!!! Brown Dog Trustee Grace Storer and Brown Dog member Jack Wardle have just announced their engagement . CONGRATULATIONSfrom all Brown Dog Members They plan to get married in July/August 2012

19. Thank you for supporting us