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Ways to make a Korean Boy Band (Idol Group) Debut -Marketing-

Ways to make a Korean Boy Band (Idol Group) Debut -Marketing-. Carol Choi. What is Idol Group?. Only exists in Korea and Japan Comprised of a group of young adult girls or a young adult boys whose dream is singer. Which kinds of companies do Idol Groups belong to?.

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Ways to make a Korean Boy Band (Idol Group) Debut -Marketing-

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  1. Ways to make a Korean Boy Band (Idol Group) Debut-Marketing- Carol Choi

  2. What is Idol Group? • Only exists in Korea and Japan • Comprised of a group of young adult girls or a young adult boys whose dream is singer

  3. Which kinds of companies do Idol Groups belong to? • Companies where their major business are to train singers, make singers to debut, manage everything of singers, and make albums for singers • Contract Years

  4. ApplyingMarketing Process With the Four Ps

  5. Find Opportunities • Auditions: Find young adults with good singing skills • Select many vocals, rappers through auditions • Make contract • Make selected people to keep train (practice singing, dancing)

  6. Conduct research • Research the trend of boy group and girl group • Research what kinds of boy groups and girl groups do people like in general

  7. Identify a target market • Decide who will be major fans of the idol group (age range of fans)

  8. Product • Design a product to meet the need based on research • Among the people who passed the auditions, select again who will be appropriate for the boy group

  9. Do product testing • After selecting the members of the boy group, make them practice singing and dancing together.

  10. Price • Determine a brand name, design a package, and set a price • Start think about the concept or image of the boy group • Then, according to the concept, think about the boy group’s team name • Think about the unique name for individual members of group • Prepare to give the boy group their debut song

  11. Place • Select a distribution system • Decide from which country, and from which program the boy group is going to debut

  12. Promotion • Design a promotion program • Decide how you will going to tell people that this boy group is going to debut

  13. Build a relationship with customers • Decide the ways to communicate with fans of the boy group • Fan meeting, mini concerts

  14. EXO • Korean Boy Group from SM Entertainment • Meaning of the team name: • exo: external • President of SM Entertainment got motive from exoplanet and made the team name EXO, that contains meaning “12 new stars from unknown world”

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