1 / 17

Outline

ENERGY STAR ® Engaging Stakeholders: Bringing Social Change Peter Banwell Director, Product Marketing U.S. China Greener Consumption Forum March 22, 2013 The World Bank, Washington D.C. . Outline. ENERGY STAR Overview & History Current Market Successes Using Partner Networks Summary.

avi
Download Presentation

Outline

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ENERGY STAR®Engaging Stakeholders: Bringing Social ChangePeter BanwellDirector, Product MarketingU.S. China Greener Consumption ForumMarch 22, 2013The World Bank, Washington D.C.

  2. Outline • ENERGY STAR Overview & History • Current Market Successes Using Partner Networks • Summary

  3. What is ENERGY STAR? • A valuable brand that provides a way to connect with consumers and engage them in caring about saving energy • A market toolto help accelerate adoption of new technologies • A network of partners to collaborate with on product promotions

  4. ENERGY STAR Guiding Principles • Significant energy savings • No impact on product performance • Cost effective • Several technology options can qualify • Energy consumption can be quantified • Label differentiates products and is visible to purchasers

  5. Over 65 Product Categories

  6. ENERGY STAR Products ENERGY STAR Products Sold (Cumulative) • Americans purchased about 300million ENERGY STAR qualified products in 2012 • Cumulative total of more than 4.5 billion products in the past 20 years • Ranging from 10 – 70% more efficient

  7. Billions of Consumer Impressions

  8. Market-building Tool • Promotional designation for product marketing • Ads, collateral materials, etc. • Basis for Utility program eligibility • Rebates, financing for ENERGY STAR certified products • Procurement specification for large organizations • Many organizations specify ENERGY STAR • www.QuantityQuotes.net to connect larger buyers/sellers • Sales tax holidays and other tax incentives often reference ENERGY STAR

  9. A Large Partner Network • Manufacturers • Produce, distribute, and label products • More than 1,700 in the program • Retailers • Stock and promote ENERGY STAR • About 2,500 retailers (20,000+ storefronts) • Energy Efficiency Program Sponsors (EEPS) • Utilities and states: educate consumers and provide incentives • About 700 EEPS servicing over 80% of U.S. households spending $1 billion to date to support ENERGY STAR

  10. Retailers Create Visibility In-store Signage Weekly Circulars

  11. Awards Recognize Leaders • Annual ENERGY STAR awards are given by EPA • Encourage and reward high performers

  12. Engaging People of All Ages

  13. National Campaign:ENERGY STARs Across America Events Promotion • Campaign landing page receives 200,000 views annually • EPA PR team will work with partners to pitch events to local media outlets • EPA will also promote events in online and social media

  14. Brand Awareness is High • 85% ofAmerican households recognize the ENERGY STAR label • More than 40% of U.S. households knowingly purchased an ENERGY STAR labeled product Source: 2011 Consortium for Energy Efficiency Household Survey.

  15. Online Resources

  16. Summary • Disciplined approach required, consistent execution of brand promise • Multiple partners and stakeholders necessary • Retailers • Manufacturers • Utilities/states • Consumers are eager to embrace green products and change, if you help them

  17. Peter Banwell EPA ENERGY STAR banwell.peter@epa.gov 202-343-9408 Thank You

More Related