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A CAMPINGFLIGHT TO LOWLANDS PARADISE

A CAMPINGFLIGHT TO LOWLANDS PARADISE. BENTE BOLLMANN, MARKETING & COMMUNICATIE MANAGER. Facts & Figures. FACTS & FIGURES. 3 days, 55.000 visitors First edition in 1993 – 19 years of history In 2011 sold out in 2 hours 12 stages: alternative music, comedy, movies, literature, art and science.

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A CAMPINGFLIGHT TO LOWLANDS PARADISE

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  1. A CAMPINGFLIGHT TO LOWLANDS PARADISE BENTE BOLLMANN, MARKETING & COMMUNICATIE MANAGER

  2. Facts & Figures

  3. FACTS & FIGURES • 3 days, 55.000 visitors • First edition in 1993 – 19 years of history • In 2011 sold out in 2 hours • 12 stages: alternative music, comedy, movies, literature, art and science

  4. FACTS & FIGURES • 35ha terrain, 70ha campings, 40ha parking • 25 restaurants, 15 bars, 2 supermarkets, 1 campingstore • 11km sewerage, 11km waterpipes, 35km powerlines, 25km fences • 22,5 Million Watt energy use • 1000 toilets, 500 showers • 1.250 km toiletpaper • Water 5,900m3, gray water 3,000m3 • 400 tons of waste, seperated in PLA, metal, wood, glass • 95% of all PLA cups is recycled via deposit concept

  5. ASSEN

  6. Festival site

  7. FESTIVAL SITE 2011

  8. Visitor Profile

  9. VISITOR PROFILE 2011 Age Gender <18 2% >35 26% 18-24 27% Female 43% Male 57% 30-34 20% 25-29 25% Occupation Education MBO 13% Other* 23% Student 28% Other 3% HBO/WO 84% Fulltime Job 49% * i.e. in between jobs, high school, etc.

  10. LOWLANDS FANS

  11. LOWLANDS FANS

  12. LOWLANDS FANS

  13. Social media

  14. SOCIAL MEDIA LLOWLIFE + 20.000 members FACEBOOK +18.000 likes TWITTER +14.000 followers HYVES AND MYSPACE Not active anymore

  15. LLOWLIFE

  16. FACEBOOK

  17. TWITTER

  18. HEMA PARTY @ LOWLANDS

  19. HEMA PARTY GOES VIRAL

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