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42 year-old woman

42 year-old woman . Demographic. Marathon runner . Psychographic. Prefers beverages without sugar . Psychographic/Behavioral. Grandparents with 10 grandchildren . Demographic. North Carolina Mountains . Geographic. Prefers adventurous vacations . Psychographic. NBA cheerleader .

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42 year-old woman

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  1. 42 year-old woman • Demographic

  2. Marathon runner • Psychographic

  3. Prefers beverages without sugar • Psychographic/Behavioral

  4. Grandparents with 10 grandchildren • Demographic

  5. North Carolina Mountains • Geographic

  6. Prefers adventurous vacations • Psychographic

  7. NBA cheerleader • Demographic/Psychographic

  8. Newly married couple • Demographic

  9. Earns $100,000+ a year • Demographic

  10. Received a Masters Degree from UNC • Demographic

  11. Cayman Islands • Geographic

  12. Cold climate • Geographic

  13. Attends worship service every Sunday • Psychographic

  14. Enjoys day trips • Psychographic/Geographic

  15. Prefers watching television • Psychographic

  16. Frequently purchases products with warranties • Behavioral

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