1 / 16

AdLantic Zomerborrel

AdLantic Zomerborrel. Philippe van Ooteghem Managing Director AdLantic Online Advertising B.V. Impact van de cookiewet. Retargeting Analytics Freq . Capping Conversie tracking Affiliate marketing Etc. Hoe reageert de branche?. Hoe kon het zover komen?.

aviva
Download Presentation

AdLantic Zomerborrel

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AdLantic Zomerborrel Philippe van Ooteghem Managing Director AdLantic Online Advertising B.V.

  2. Impact van de cookiewet • Retargeting • Analytics • Freq. Capping • Conversie tracking • Affiliate marketing • Etc.

  3. Hoe reageert de branche?

  4. Hoe kon het zover komen? • Ongebreideld gebruik cookies • Deeppackageinspection • Privacy / Google Streetview • Retargeting (Soms met freq. Cap 40 per uur!!)

  5. De consument is het zat!!!!

  6. Wat deed de branche tot nu toe? • Weggemoffelde privacy statements • IAB Cookie lobby

  7. De (onwetende) consument is jarenlang bang gemaakt

  8. De branche deed alsof er niets aan de hand was

  9. Kunnen we nog terug? • Terugdraaien wet? NEE • Soepeler maken? NEE • Uitstel? NEE • Handtekeningenactie IAB? NEE

  10. Hoe kunnen we ermee omgaan? • Stappenplan DDMA • Informatievoorziening • Vragen van toestemming

  11. Is dit het einde? “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change” Charles Darwin

  12. Oplossing • Toestemming vragen (collectief)

  13. Browsers: Do not track • Branche initiatieven • Centrale rol publishers

  14. Bedankt!!

More Related