Benefits of Certification Webinar

1. Fair Trade Certified™ Benefits of Certification Webinar

2. Fair Trade Certified™ What is Fair Trade USA Fair Trade USA is an independent not for profit organization in the United States that promotes Fair Trade Certified Products to businesses and consumers. Fair Trade USA collects sales reports from partners to ensure each product sold with our logo is a credible Fair Trade product. We believe in Products that are socially and environmentally responsible.

3. Fair Trade Certified™ What is Fair Trade USA • Founded in 1998 • 800+ partnercompanies North America • 100,000+ points of sale • $1.5 billion in sales • 350 producerorganizations • 34% of thepopulation in the US recognizes Fair Trade USA’scertification logo.

4. Fair Trade Certified™ Working with Fair Trade USA Fair Trade USA maintains the integrity of the Fair Trade Certified Label™, which communicates to end buyers that the product being purchased is indeed fairly traded. The active participation of suppliers is key in the verification process. Producers and exporters selling into Fair Trade USA supply chains must register with Fair Trade USA. Registration is easy and at no additional cost to FLO-Cert Certified organizations. Here’s how to register and maintain your registration: • Update FTUSA with any changes in your certification status • Send a report of your sales to US business partners twice a year • Review, sign and return your registration agreement • You will receive the registration agreement via email on April 1st. • Inform Fair Trade USA if your certification status changes • Submit to no cost on-site premium audits as needed

5. Fair Trade Certified™ Coffee: (1998-2012)

6. Fair Trade Certified™ Imports by Country

7. Fair Trade Certified™ Market for Fair Trade Coffee in the US

8. Fair Trade Certified™ What is Fair Trade USA doing to Increase market demand? • Marketing Campaigns • Improved Traceability Services • Supply Chain Strengthening Services • Show Impact

9. Fair Trade Certified™ OCFCU, Ethiopia Oromia Coffee Farmers Cooperative Union (OCFCU) AT A GLANCE Fair Trade ID: 897 Total Members: 203,930+ Total Female Members: 22,390+ Total Hectares: 327,921+ USE OF PREMIUM Children and Adults Access Education Community, Education Investment The Union has been able to expand schools, upgrading many to secondary high school levels, and building others closer to town so students wouldn’t have to travel long distances (leaving more time to study and help the family). Miss Likinesh Elias, for example, now only travels 10 minutes to her school: “Before this school was constructed, I was travelling two hours there and back. I was always late and when it rained it was even more difficult. Since this school has been opened here, I’m on time and have time to study.” Above, young community members participate in the organization’s education initiatives. Mr Iyasu Wta, a member of the base- level Kllenso Makon Coffee Cooperative, is attending school with his kids. Prior to the Union, he could not afford to send both of his kids and himself to school; now he can. There is a new kindergarten, seven primary schools (grades 1-6), and two secondary schools. The Union has also provided scholarships to students pursuing higher degree. More information on OCFCU available here.

10. Fair Trade Certified™ OCFCU, Ethiopia Oromia Coffee Farmers Cooperative Union (OCFCU) AT A GLANCE Fair Trade ID: 897 Total Members: 203,930+ Total Female Members: 22,390+ Total Hectares: 327,921+ USE OF PREMIUM Potable Water, Health Centers, Veterinary Clinic Community, Health Investment The Union has developed 45 spring water wells that can be used for potable water. The Fair Trade premiums have also funded three deep water well extractions, constructed six health posts and one veterinary clinic. Above, young women community members participate in the organization’s recreational initiatives. New Bridges Connect Communities Community, Production Investment Fair Trade Premiums have also contributed to the construction of at least two bridges, providing easier, and safer, routes. “This water stream used to divide people on both sides of the river before it was constructed, especially during rainy seasons,” says ObboMitikkuuDamisee; now it links both sides. Community Flourmills and Women Safety Community Investment The Union has developed 45 spring water wells that can be used for potable water. The Fair Trade premiums have also funded three deep water well extractions, constructed six health posts and one veterinary clinic. More information on OCFCU available here.

11. Fair Trade Certified™ SCFCU, Ethiopia Sidama Coffee Farmers Cooperative Union AT A GLANCE Fair Trade ID: 2519 Total Members: 70,000+ (47 Cooperatives) Total Hectares: 61,201 Total Organic Production: 53,167 Total Premium Received: $US 1,159,002 New road developed by the Shoye Cooperative’s Rural Road Program. Image from FTUSA SCFCU Impact Survey, July 2013. USE OF PREMIUM 2012 New Roads Ease Production and Connect Communities Community, Production, Economic Investment The Shoye Cooperative invested in a road construction and rehabilitation project, which connects residents across five districts to two coffee washing stations, four schools, one health clinic, six healthcare posts, several small markets and religious institutions (approx. 4,500 beneficiaries). Electricity Line Installations Community, Social Investment Two base-level cooperatives, Fero and HomachoWaeno, installed electricity lines from nearby towns to their cooperative areas, providing access to electricity to over 5,000 community members. Building Elementary Schools Education Investment The Shilicho Cooperative constructed three schools, benefitting 1,200 students in the Dara district. New Collection &Storage Warehouse Quality, Production Investment Telamo, another base- level cooperative, built a warehouse for coffee collection and storage. Check out SCFCU’s producer profile here.

12. Fair Trade Certified™ GUMUTINDO, Uganda Gumutindo Coffee Cooperative Enterprise LTD Images courtesy of GUMUTINDO from FTUSA Impact Survey August 2013. Explanations of images in text to the left. AT A GLANCE Fair Trade ID: 1549 Total Members: 7,596 Total Female Members: 1,003 Total Hectares: 3,327.88 Total Organic: 1,663.94 USE OF PREMIUM 2012 Office Expansion at Bumayoga Production, Organizational Strengthening Producers from Bumayoga extended their small headquarters and purchased land for further expansion. Pictured top right. Electricity, Fencing and Tap Water at Nasufwa Production, Community, Organizational Strengthening Producers from Nasufwa fenced their store, extended the tap water source and maintained the road into their store, in addition to providing it with electricity. The new fence is pictured bottom right. Check out GUMUTINDO’s producer profile here.

13. Fair Trade Certified™ GUMUTINDO, Uganda (cont) Gumutindo Coffee Cooperative Enterprise LTD Quality, Production Investment. Members of the Konokoyi region received coffee seedlings financed by Fair Trade premiums. Image from FTUSA Impact Survey August 2013.

14. Fair Trade Certified™ MZUZU, Malawi Mzuzu Coffee Planters Cooperative Union Limited A vehicle crosses a bridge constructed with Fair Trade Premiums in Mzuzu. AT A GLANCE Total Members: 2,500 Total Female Members: 597 Fair Trade ID: 937 Total Hectares: 4,144,500 bushes (mature on about 921 hectares) Total Organic Production: Currently seeking certification Total Premium Received: $US 90,684 USE OF PREMIUM 2012 A Private Rural Hospital in Misuku Health, Community Investment The Misuku Cooperative, the Union’s largest group of producers, earmarked $US 50,000 of their entitled Fair Trade Premium ($US 58,919.96 total) for a health program which includes a Private Rural Hospital for members and communities in the area. The structures shown to the right will be remodeled to host the Misuku Rural Private Hospital. Images courtesy of MZUZU, from FTUSA Impact Survey, August 2013. Access Mzuzu’s producer profile here.

15. Fair Trade Certified™ Thank You