Essential Elements: Advertising, promotion, and Sponsorship

1. Essential Elements: Advertising, promotion, and Sponsorship

2. Evidence based Scientific, health, engineering, economic evidence Countries’ experiences Unanimously adopted Legal obligation Full incorporation of FCTC/ Art. 13 Guidelines

3. tobacco advertising and promotion As in FCTC Art. 1(c) tobacco sponsorship As in FCTC Art. 1(g) cross-border originating w/in one territory and received in another-or- capable of being received in another territory Key terms defined

4. “Comprehensive” ban • Ban on all forms oftobacco APS without exception • where constitution allows Reykjavik, Iceland supermarket after product display ban

5. Plain price list at retail Plain product packaging Legitimate journalistic, artistic or academic expression Genuine social or political commentary Necessary info on “socially responsible” practices not involving contributions Product information within the trade Allowed forms

6. Duty to comply with ban Initiators of tobacco APS Producers and publishers Entities that place, host, or disseminate Entities that engage in tobaccoAPS-organizers, celebrities, those that accept, receive, or facilitate tobacco contributions Legal duties specified

7. Duty to remove or block access to tobacco content Entities that place, host, disseminate tobacco content Where content is or should have been known In a position to do so

8. No false, misleading or deceptive means Accompanying heath warnings/messages Marketing and expenditure disclosures to government Requirements for tobacco APS not (yet) banned

9. Inspection and enforcement, penalties specified • Inspection authorities AND duties • which ministry/ministries, which places • Inspection/investigation powers - enter, examine, copy, interview, etc. • Range of penalties • Dissuasive • Proportionate to legal duties, seriousness, number of occurrences • Civil society right of action