How to Use AB Testing To Convert Your Mobile Users

1. How to Use A/B Testing To Convert Your Mobile Users Commonly known as split testing, A/B testing is a method generally used for comparing two different versions of a website page to determine which is performing better. The comparison is done by showing the two variants of the web page to the same group of visitors at the same time. The results are determined by understanding which version of the web page has led to a better conversion rate. It is understandable that the goal of most ecommerce websites is to get visitors to buy more products. Carrying out an A/B test is a good manner of driving up the traffic rate to your website. You can even involve your existing traffic into this test and then maximize the benefits from this activity. There is no doubt that there is a huge amount of competition on both mobile apps as well as website users today. Therefore, every business owner is indulged in trying to figure out ways in which you can drive up your sales. Mobile app development services can help you come up with many such handy tools and tips. Sometimes you may reach a point of stagnation from where you are not able to determine any step further or understand what kind of changes to make to your mobile app to boost sales. This is where A/B testing comes in handy. A/B testing of mobile apps will allow you to determine the best version that can provide you with the greatest rate of conversions. Ultimately, converting leads into sales is what the goal of every business is. Any web design and development company can help you carry out an A/B testing. According to a WordPress development company in India, one has to consider that by simply conducting the A/B test once, you will not get any significant results. The test has to be performed a minimum of eight to ten times in order to get results that are statistically correct. The main

2. advantage of A/B testing is that it generates actual live data and metrics from real time customers and allows you the chance to improve your conversion rates. Also, read: How can a Mobile App benefit your E-Commerce Business? A/B testing of your mobile apps is a very scientific way of reaching a conclusion. Not only does the test allow you to increase your conversion rates, but it also makes you become aware of the weak points in your conversion chain, thus helping you improve those for the future. You are able to carry out a complete analysis of page views, repeat visitors, new visitors, amount of time spent on your page, bounce rate, abandoned cart rates, and many other similar factors. A/B testing can also provide you with a solution on how you can go ahead and engage more customers to download your app and also promote your regular services in a manner that will appeal more to your regular customers, thus driving up your sales within your existing customer base. Your customers will also give you feedback on the various experiences they have had in using different mobile apps, thus providing you with an insight on what else is going on in the market that might be of interest to your product or brand. Consider A/B testing as a public poll platform that allows you to receive feedback without any bias. You can also ask whatever questions you have regarding your app and have customers or visitors respond to them. You can then choose the way forward from the best responses and choices that you receive during the A/B testing. Source: http://avyatech.hatenablog.com/entry/ab-testing-to-convert-mobile-users