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CANTO – Marketing and Communications Committee

CANTO – Marketing and Communications Committee . Julian Wilkins Chairman July 2011. Terms of Reference. This committee advises the secretariat in finding ways to increase the visibility of CANTO among it’s membership and the region and identifying the services they require.

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CANTO – Marketing and Communications Committee

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  1. CANTO – Marketing and Communications Committee Julian Wilkins Chairman July 2011

  2. Terms of Reference • This committee advises the secretariat in finding ways to increase the visibility of CANTO among it’s membership and the region and identifying the services they require. • To keep abreast of developments in member countries

  3. Activities since January 2011 • The Re-branding of CANTO • Developed new logo, • New Tagline; Caribbean focus…GLOBAL PERSPECTIVE • The CANTO name; • CANTO Statement; • New logo being launched at this conference – improve perception and value to our members • Revenue generation initiatives • Small exhibition at AGM to entice more members and increase revenue from exhibitors – adding more value • Invite a small number of suppliers to speak at AGM; gives more value to suppliers and increases revenue to CANTO; • Core team members established – Monthly Conference calls

  4. Activities for next 6 months • Focus on adding more value to members • Full members – special focus • Affiliate members • Re-branding exercise – continued to AGM • Focus on more participation at AGM • More Revenue Generation initiatives • Webinars • Build on Brainstorming session • Circulate list of attendees before the conference • What drives vendors to attend the conference – meet operator senior staff; information gathering • Have one session where it’s the exhibition only

  5. Final words… • Monthly conference calls at the same time seems to work well; • Core team members are critical for the productivity of this committee – need to find more ‘core’ members.

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