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European Travel Commission

European Travel Commission. Non-profit organization created in 1948 to market Europe in the overseas markets. 33 member countries. Financial contributions from the NTOs: € 1.1 million Industry financial contribution in the operating markets. Ratio public/private money: 1:4. ETC objectives.

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European Travel Commission

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  1. European Travel Commission • Non-profit organization created in 1948 to market Europe in the overseas markets. • 33 member countries. • Financial contributions from the NTOs: € 1.1 million • Industry financial contribution in the operating markets. • Ratio public/private money: 1:4

  2. ETC objectives • Increase the market share of Europe as a single tourist destination. • Assist in the promotion of the lesser known destinations within Europe. • Leadership in marketing Europe. • Services to our members: exchange and share of data, information, best practice. • Raise the profile and awareness of the ETC among the industry.

  3. How we work • Lean administration and network. • 5 operation groups in the markets. • Market research group. • New media group. • e-Distribution steering group.

  4. US travel 2001/2002  18% US to Europe (loss of 2.8 million). Jan-May:  20.4%  22% US to Asia  4% to Mexico  22% to South America  4% to the Caribbean Lost revenue in Europe: $ 7.8 billion

  5. Canada outbound 2002 2.2% autotrips to US • 18.7% non autotrips to US • 9.7% overseas • 15% Europe Total loss average 9%

  6. Japan  20 % to  25% visitors to Europe No signs of recovery GDP 2003: 0 to 1%

  7. China

  8. Our five main markets

  9. 2003, a transition year • Prospects for recovery are postponed to late 2003. • Consumers: lower confidence. • Political uncertainty. • But uneven impact (destinations, products, special events).

  10. Changes in travelling • Transport: new patterns (more domestic, shorter trips, cross-border tourism +8%, overland, low-cost airlines). • Consumers: more independent travellers and more knowledgeable customers. • Products: sustainability (social, nature, economic).

  11. What can we do? • Keep our marketing and information: being consistent. • Explore new outbound markets. • Improve marketing (no generic marketing). • e-Distribution. • More private/NTO cooperation. • Adapt the products.

  12. Unspoiled landscape and destinations. A country lesstravelled. Still a blured image. New business, market law. Preserve and control. Infrastructures. Promote the country. Market freedom implies self limitation, awareness and discipline. Bulgaria

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