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“TRANSFORM” Program

“TRANSFORM” Program. Enterprise Marketing Group Value Added Distributor. January 2010. Overview. TRANSFORM offers a set of commercial programs The ALE installed base. Time: Jan’ to Dec’10 * Region: EMEA,APAC, CALA** BPs: DR, VAD, Irs through VAD. Solutions targeted

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“TRANSFORM” Program

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  1. “TRANSFORM” Program Enterprise Marketing Group Value Added Distributor • January 2010

  2. Overview • TRANSFORM offers a set of commercial programs • The ALE installed base Time: Jan’ to Dec’10 * Region: EMEA,APAC, CALA** BPs: DR, VAD, Irs through VAD • Solutions targeted • PBX, Terminals, Network infrastructure • Upgrade program for OXO, OXE (included in Actis) • Replace program to OXO, OXE, BICS, Terminals, LAN Switches and Chassis • Competition replacement program • Marketing activities • End Customer activities/promotions • Replacement discount with recycling management conditions • Telemarketing activities with ALU resources for BP installed base • Dedicated Transform customer micro site (March ‘10) • Sales reward with the WW EMG 2010 Sales Contest and vitalize points BP registration required * Some promotions start with new ACTIS in April ’10 ** conditions may be adapted by area

  3. Extension of ‘09 promotions + new promotions SMB Communication suite software upgrade -50% WPL IP user license for free (April, tbc) MLE 4400 to OXE -30% WPL OXE to BiCS up to -50% WPL IP user license for free IP Centralization: Optimization for voice IP network IP user license for free OXO to IP Media gateway Program value proposition Easy to manage = Integrated in ACTIS Eneable usage of new features Opportunity to take benefits of IP Recurrent business Secure installed base Upgrade New New New

  4. Program value proposition Use latest Alcatel-Lucent solutions Be Eco friendly Opportunity to take benefits of IP Opportunity to extend customer installation Protect Customers Base Price support to help to replace old equipments. (see details on next slides) Replacement Alcatel-Lucent value : ECO Sustenability • BP commit to destroy and recycle old equipment! • Destruction and Recycling certificate send to Alcatel-Lucent for each project

  5. Extension of ’09 Promotions to 2010 SMB – OCS : 4100-4200 to OXO 62%* SDR SDR with project name “TRANSFORM replace OXO” on the full order (incl. Terminals, Data and applications) MLE Former ALE PBX to BiCS 69%* SDR SDR with project name “TRANSFORM replace BiCS” Send back destruction/clean recycling certification to ALE (see intruction after) Program value proposition Opportunity to take benefits of IP Opportunity to use more applications Replacement PBX * Country dependent and BP type dependent

  6. Former ALE DECT to DECT300/400 up to -25% WPL Extension of ’09 Promotions to 2010 Orderable only through ebuy in direct keying place a new order for one of these new referencesRef = Set + charger + power supply 3EH07624EU = 50 x 3BN67301AA + 50 x 3BN67318AA + 50 x 3BN67307AB 3EH07625EU = 100 x 3BN67301AA + 100 x 3BN67318AA + 100 x 3BN67307AB 3EH07626EU = 50 x 3BN67302AA + 50 x 3BN67318AA + 50 x 3BN67307AB 3EH07627EU = 100 x 3BN67302AA + 100 x 3BN67318AA + 100 x 3BN67307AB Send back old DECT to ALE See return instructions Credit Note granted monthly after old DECT are received and verified Replacement Terminals • Customer benefits: • Attractive price • New design and ergonomics • New features: color screen, vibrator, multiline, company directory, etc. • Partner benefits: • Protect the installed base • Up sale with new licenses to enable new features • Operational costs improvement * Country dependent and BP type dependent

  7. Chassis OS7000/OS8800 to OS9000/9000E 1 €/1$ The OS9000-CB models for$1/1€ whenreplacing an OmniSwitch 7000 or 8800 Migrate its installed base to future proof solutions Keep competing VAR out Required number of module OS9600-CB-A-XX + 2 modules OS9700-CB-A-XX + 3 modules OS9700E-CB-A-XX + 3 modules OS9800-CB-A-XX + 4 modules OS9800E-CB-A-XX + 4 modules Replacement Network infrastructure • Extension of ’09 Promotions to 2010 • (under conditions of recycling certificates) Stack OS6600, OS6800 to OS6400, OS6850 -62% WPL* The OS6400 or OS6850 with 62% flat discount when replacing OS 6600 ou OS 6800 Eligible OmniSwitch Stack models • OS6400-24, OS6400-P24, OS6400-U24, OS6400-U24D, OS6400-P24H,OS6400-48, OS6400-P48, OS6400-P48H • OS6850-24, OS6850-24D, OS6850-24X, OS6850-24XD, OS6850-P24, OS6850-P24H, OS6850-P24X, OS6850-P24XH, OS6850-U24X, OS6850-U24XD • OS6850-P48, OS6850-P48H, OS6850-P48X, OS6850-P48XH, OS6850-48, OS6850-48D, OS6850-48X, OS6850-48XD • pre-approval form required • Promo code with FRAME • Send back destruction/clean recycling certification to ALE * Country dependent and BP type dependent

  8. Before 3 month following the project order to Alcatel- Lucent the BP : Fills Destruction/recycling certificate form with all required information Send the filled form and scanned copy of a document proving the recycling of old equipments, by email to Supportcenter.ebg@alcatel-lucent.com subject: TRANSFORM Program Alcatel-Lucent will check documents for all projects. If the BP doesn’t follow the program rules he will be excluded from the program and Alcatel-Lucent reserve the right to ask reimbursement of discount allowed. Replacement – Destruction – recycling management

  9. 2010 BP Sales and performances rewards • 2010 sales rewards are focusing on the strict perimeter defined in Transform and Leverage programs. The whole turnover generated with these programs will be turned into Vitalize points at the following rate • Best Transform and Leverage performers will attend an unforgettable Event with An Award ceremony in a pleasant place • Sales reward 25* points per K€ of sales 2200 points 1500 points 1700 points 550 points • WW EMG Sales Contest * Estimation in USD = 18 points per USD K

  10. Contact us • Vincent Fastier • vincent.fastier@alcatel-lucent.com • + 33 (0)1 55 66 76 55 • Daniel Beri • daniel.beri@alcatel-lucent.com • +33 (0)3 90 67 52 97 • Vincent Denis • Upgrade, replace and competition programs; overall program results report • vincent.denis@alcatel-lucent.com • +33 (0)4 92 28 45 02 • Richard Drion • Loyalty rewards (Vitalize), EMG BP sales Contest and coop program • richard.drion@alcatel-lucent.com • +33 (0)3 90 67 74 57

  11. Thank YOU

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