Management Information Systems

1. Management Information Systems Chapter 1 IS in the Life of Business Professionals

2. This Could Happen to You • Marketing Director needs an information system • Lack of knowledge will impede progress • Uncertainty will cause delays • Ignorance about technology leaves her at a disadvantage

3. Study Questions • Q1. What is an information system? • Q2. What is MIS? • Q3. How does IS differ from IT? • Q4. How do successful business people use IS? • Q5. What new opportunities for IS are developing today? • Q6. How can you create a strong password? • Q7. What is this class about?

4. Q1. What Is an Information System? • Group of components that interact to produce information • Five fundamental components of computer-based information systems: • Computer hardware • Software • Data • Procedures • People

5. Components of Computer-Based Information System

6. Q2. MIS • Management information systems • Development and use of information systems that help businesses achieve goals and objectives • Key elements: • Development and use • Information systems • Business goals and objectives

7. Development and Use • You need to: • Take an active role in order to insure that system will meet your needs • Understand how they are constructed • Consider the user’s needs during development • Learn how to employ the system • Take into account ancillary functions • Security • Backup

8. Achieving Business Goals • MIS aids businesses in achieving objectives • Businesses themselves don’t do anything • People within the business act • MIS empowers users to reach goals • Exist to assist business people • Need to be developed for right reason

9. Ask Questions • What will system do for you? • What is the purpose? • What will using it enable us to do? • What goal can we accomplish through its use? • Will it aid us in reaching our objectives?

10. Q3. IT • Information technology • Methods • Inventions • Standards • Products • Raw technology • Hardware • Software • Data components

11. How Does IT Differ from IS? • IT alone will not help an organization achieve goals • IT must be embedded into an IS to help accomplish objectives • Technology must be combined with people and procedure components • IS will make IT useful

12. Q4. Business Uses of IS • E-mail • Accessing Web pages • Instant messages • Blogs

13. Gaining a Competitive Advantage • Think about IT and IS when you consider opportunities and problems • Create innovative applications using emerging technology • Do not need to be a technology developer

14. Q5. New Opportunities • Free data storage and free data transmission • Getty Images sells electronic pictures over the Internet. • Variable cost of production is zero • Revenue goes straight to bottom line • Media Partners produces automated online training and testing systems. • Variable cost of producing program essentially zero • Revenue goes straight to bottom line

15. 資訊系統能創造什麼新的契機 (1) 資訊系統商機 ─ Getty Images 提供數位影像

16. 資訊系統能創造什麼新的契機 (2) • 圖1-2 資訊系統商機 ─ Google 以 16 億 2 千萬美元買下 YouTube

17. Moore’s Law • “The number of transistors per square inch on an integrated chip doubles every 18 months.” • The speed of a computer chip doubles every 18 months • Price/performance ratio of computers has fallen dramatically • Computers are smaller • Computers are less expensive

18. 電腦的價格∕功能比持續下滑

19. Q6. Security is Vital • Security is important in information systems • Passwords are necessary • Should be a strong password • Protect password from others • Practice proper etiquette

20. 高強度密碼 • 微軟定義高強度密碼（Strong Password）應具有下列特徵： • 長度最少 7 個字 • 不含帳戶名稱、真實姓名或公司名稱 • 不論用的是哪種語言，不含字典裡有的「全字」 • 與以前用過的密碼不同 • 包含大小寫字體、數字和特殊字元（例如 ~ ! @; # $ % ^ & * ( ) _ + － = { } | [ ] \ : ” ’ < > ? , . /）

21. 密碼成規 • 高強度密碼設定後就要好好保護 • 所謂合宜的密碼成規（Password Etiquette）就是說要如何正確處理以及對待這組密碼，是專業的一種態度行為： • 絕對不要寫下自己的密碼 • 不要和別人共用密碼 • 不要問別人的密碼是什麼 • 不要把你的密碼告訴別人

22. Q7. This Class • Focus is on : • Learning to use tools to accomplish a business purpose • Understanding both business and technology • Relating business to technology • Using technology to gain a competitive advantage

23. Applying IS to Help the Marketing Director (1) • Look for innovative applications of emerging technology • Work can be guided by the five components: • Computer • Software • Data • Procedures • People

24. Applying IS to Help the Marketing Director (2) • Technology will continue to develop • Need to consider how technology can be used in other systems to accomplish goals • Stop unauthorized access • Disseminate news • Security

25. Ethics Guide (1) • You overhear a conversation between a real estate agent and the couple competing with you to purchase a condo • Should you listen? • Should you use the information you hear? • You receive the same information through an e-mail accidentally sent to your inbox • Should you read the e-mail? • Should you use the information to your advantage?

26. Ethics Guide (2) • You sell computer software. A customer mistakenly sends you an internal e-mail that contains the maximum amount they can pay • Do you read the e-mail? • Do you use the information?

27. Ethics Guide (3) • A friend inadvertently e-mails you personal medical data. You read the e-mail and learn embarrassing information about the friend • How do you respond when the friend asks if you read the e-mail? • You are a network administrator with unrestricted access to mailing lists. You insert your e-mail address into several lists and receive confidential information. One e-mail shows that your best friend’s department is going to be eliminated • Do you warn him?