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Theories Of. Persuasion. Rudolfo Dipaksa Wartawan. Introduction. Nama? Mengapa mengambil jurusan ini ? Apa keinginan setelah lulus : Jika kerja, dimana? Jika bisnis, apa? Jika tidak, mau apa ? menikah, menganggur?. Learn from The Movie. Who the most persuasive? Why?
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Theories Of Persuasion
Rudolfo • Dipaksa • Wartawan Introduction • Nama? • Mengapa mengambil jurusan ini ? • Apa keinginan setelah lulus : • Jika kerja, dimana? • Jika bisnis, apa? • Jika tidak, mau apa ? menikah, menganggur?
Learn from The Movie • Who the most persuasive? Why? • Who the less persuasive ? Why ? • Why an argument could be accepted? • Why an argument couldn’t be accepted?
What is Persuasion ? • The art of getting people to go along with your point of view, to see it your way.
The Advantage of Persuasion • Bisnis • Career • Social • Family • Love and Relationship
Subject Objectives After studying the subject student will : • Have a new framework for understanding how best to influence others. • Have a strong ability to sell ideas at work whether to superiors, co-worker, employees or clients and will greatly enhance their chances for a successful career. • Have a positive influence with certain people in their personal and professional lives, to win new business, help customers, maintain friendships, and improve relationships. • Master that challenge of communicating effectively under pressure — when opportunities for misunderstanding become especially pronounced.
Subject Content (scheme of work) • What is persuasive communication • Communication : the essential, structure and stages • The basic objectives of persuasive communications • The Structure The Listener Point Of Views • Mastering the art of persuasion and case studies • How does persuasion works • 8 magic keys that control people • 15 magic key that make people believe you • 30 methods of influence • The basic of bargaining • Persuasive Letters • Persuasive Speech
Text books • Study Guide : The Theory Of Persuasion. By : Rini Sanyoto • 5 Paths to Persuasion — The art of selling your message — by Miller & Williams. • Face to face communication for clarity and impact — Harvard Business School Press.
References • Agreed. Making Management Communication Persuasive — by Patrick Forsyth. • Successful Negotiation -- Robert Maddux • Negotiate for what you want — Calero & Oskam • Principle Centered Leadership — Steven Covey