Prof. Dr. André Habisch

1. Introduction Corporate Citizenship and the allocation of public goods Prof. Dr. André Habisch Catholic University Eichstätt-Ingolstadt Center for Corporate Citizenship ICCSR Nottingham Business School

2. ‘The Protestant Ethic and the Spirit of Capitalism’ Against Materialism: relevance of values/ norms/ Weltanschauung Normative foundations of Capitalist Society

3. ‘The Protestant Ethic and the Spirit of Capitalism’ Point of departure: Vicious cycle of consumptive economy lives from hand to mouth and produces (only) what is consumed No stock of (investment) capital is accumulated V a l u e s poverty “In order that a manner of life well adapted to the peculiarities of capitalism could come to dominate others, it had to originate somewhere, and not in isolated individuals alone, but as a way of life common to whole groups of man."

4. Webers´ conceptof ‚HeroicEntrepreneurs‘ ‚cultureofinvestment ‘ (calvinist protestantism) HeroicEntrepreneurs: Extended motivation Overcomes balance of underdevelopment

5. … 300 yearslater

6. HeroicEntrepreneurshipin timesofGlobalisation? Corporate Citizenship

7. In earlier times there have been Governements!

9. You Are Here

10. Citizenship is different from virtue-orientation Whatis Corporate Citizenship? Not ISOLATED ACTION... CITIZEN moral behavior individual moral standards ...it means INTERACTION! social order CITIZEN CITIZEN interaction

13. Traditional trade-off concept Corporate Citizenship – Basics SOCIETY COMPANY contrast EC.INTERESTS PHILANTHROPY zero-sum game concept

14. systemic thinking - WIN-WIN Corporate Citizenship – Basics SOCIETY WIN-WIN traditional trade-off concept COMPANY

15. CC - Based on Social Market Economy

16. The wholecompanyisinvolved

17. Strategic Citizenship Management iscrucial

18. Gallup – resultsofmotivation Emotionally bound Work torule Adverse feelings

19. Changingsocial Environment: Demography (Christa kolling)

20. Importanceofculturalcompetencies

21. Growingexpectationsofstaff

22. CITIZEN: institutions PARTNER: networks SPONSOR: money Corporate CitizenshipStrategythethreestepsofcorporatecitizenship time horizon of investment impact on social environment

23. Challangesfor Companies Professional Management Structure Profil Partnership … examples …

24. Center for Corporate Citizenship: Catholic University Eichstätt-Ingolstadt: Auditoring in several Rakings Good company ranking: 120 CSR reports of German and European companies/ category society Results presented at the World Economic Forum 2007 Davos Results published in ManagerMagazin CC education: MA concept/ Summer school at the Univ. Lib. Bolzano

25. betanet betafon betaListe

31. The Commission is promoting the competitiveness of the European economy in the context of the relaunchedLisbon Partnership for Growth and Jobs. • In turn it calls on the European business community to pub-licly demonstrate its commitment to sustainable develop-ment, economic growth and more and better jobs, and to step up its commitment to CSR, including cooperation with other stakeholders. • More than ever Europe needs active entrepreneurs, positive attitudes towards entrepreneurship, and confidence and trust in business. Europe needs a public climate in which entrepreneurs are appreciated not just for making a good profit but also for making a fair contribution to addressing certain societal challenges.

32. ‚HeroicEntrepreneurs‘ in the 21st century? cultureofinvestment in publicgoods civilsociety, politicians, capitalmarkets, scientists Corporate Citizens: Extended motivation Overcomes balance of social problems

33. Introduction Corporate Citizenship and the allocation of public goods Prof. Dr. André Habisch Catholic University Eichstätt-Ingolstadt Center for Corporate Citizenship ICCSR Nottingham Business School End of presentation