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Enabling Older People – Assistive Technologies, Devices & Products

Enabling Older People – Assistive Technologies, Devices & Products Ian Hosking, University of Cambridge Pavel Kubu (CZ ) CEO Intel, Walter Buchinger, emporia. Enabling Older People – Assistive Technologies, Devices & Products Agenda: Who is …?

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Enabling Older People – Assistive Technologies, Devices & Products

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  1. EnablingOlder People – Assistive Technologies, Devices & Products Ian Hosking, University of Cambridge Pavel Kubu (CZ) CEO Intel, Walter Buchinger, emporia

  2. EnablingOlder People – Assistive Technologies, Devices & Products Agenda: Who is…? Ian Hosking (UK), Senior Research Associate, University of Cambridge Pavel Kubu (CZ) CEO, Intel Walter Buchinger (AT), Senior Research Analyst, emporia Input Assistive Technology – mobile emergencyfunction. Inclusive Design – from niche to normal. Yourquestions & discussion

  3. Profile • developing mobile phones for the 50+ generation • family business since 1991, employing 130 people • represented EU-wide in 30 countries, America (North and South) to be deployed in 2012 • demographic change essential for our market segment

  4. A short example of Assistive Technology, Devices and Products … • The customer‘ssituation • The solution

  5. emporiaELEGANCEplus+S Mobile phonewithspecialemergencyfunctionfor mobile safety. Be mobile + aktive + safe!

  6. the solution Unique product/servicecombination • Approvedhardware – emergencybutton • Special software (direct link of mobile phoneandprimarycontrolunit /callcenter) • professional network of T-Mobile-Austria – specialelderlytarif • service- andsupportagreementwith Samariterbund - professional help & safety

  7. the solution benefits activealarm: • After pressingtheblackbutton (back side) –theprimarycontrolunit will bereached! Professional reaction – healthdatasaved activity check: • Customer has not used mobile phonewithinthe last 24 hours (a single button-pressureissufficiant,…..)? Contact! Device check: • Test alarms in thebackgroundby SMS checkingbasicfunctionsdaily – nohuzzlewithtechnology! Information of relatives : • In case of emergencythehotlinegets in contactwithdefined relatives– no stress!

  8. R&D • Usability & likeabilty Tests • Cooperation with Universities of Cambridge & St. Gallen • MMI/UI workshops • Open innovation contests • Idea workshops

  9. Emporia‘s roadmap - connecting generations! Picture sharing GPS M-Health Advancedpillreminder Smartphone/ Easy touchforelderies Multimedia Track & Trace E-Mail forgranny camera

  10. Ian Hosking “It is normal to be different!” Inclusive Design – from niche to normal.

  11. Ian Hosking • “We face an unprecedented demand on social and healthcare services. • Mobile technology has the potential to play a key role in addressing this challenge. • Often phones and smartphones are seen as the ideal platform for providing services in this area. • We have to understand the specific needs and issues faced by older users to realize this potential! • Today people who would benefit the most from such services are the least able to access them.” • Which underlying problems do older people experience? • How can these can be addressed? • e.g. turning a phone on, • complexity of menu systems and touch interfaces.”

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