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MANAGING MONEY. Management Toolbox. The National Democratic Institute. ICEBREAKER/INTRO/ GROUND RULES. Intro Ground rules Ice breaker exercise. MANAGING MONEY OBJECTIVES. Understand the components and value of a finance plan Grasp practical tips for creating and managing a budget.
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MANAGING MONEY Management Toolbox The National Democratic Institute
ICEBREAKER/INTRO/ GROUND RULES • Intro • Ground rules • Ice breaker exercise
MANAGING MONEY OBJECTIVES • Understand the components and value of a finance plan • Grasp practical tips for creating and managing a budget
TOPICS • Finance Plan • Why write one • Steps to writing one • Keys to success • Budget • Why make one • Creating a budget • Keys to success
KEY TERMS • Finance plan • Budget • Donor groups • Solicit Photo: hamioui
WHY WRITE A FINANCE PLAN? • A finance plan tells you: • How much you will raise • Where the money comes from • Why they will give • How you will raise the money • When the money will come in • Resources needed
WHAT DOES A FINANCE PLAN LOOK LIKE? • Projected income by donor group • List of targeted donors • Projected income by fundraising tool • Fundraising expenses • Cash flow • Message to donor groups • Schedule of activities
PARTS OF A FINANCE PLAN • Quarterly goals • Revenue strategy • Timeline • Donor cultivation strategy • Research strategy • Re-solicitation strategy
QUARTERLY GOALS • 1st Q 20-25% • 2nd Q 10-15% • 3rd Q 10-15% • 4th Q 45-55%
REVENUE STRATEGY • Call time • Meetings • Volunteer raisers • Direct mail • Events • Online asks • Grant applications Photo: EarthEnergy Alliance
TIMELINE • Call time per week/month/quarter • Events • Direct mail and email solicitation • Legal deadlines
DONOR CULTIVATION • Who will donate and why? • Circles of benefit VIABILITY TIME Ax- to Grind
RESEARCH Photo: IRRI Images
RESOLICITATION • Do I have to ask again? • When can I ask again? • How do I ask again? All donors should be asked to make another contribution!
KEYS TO A SUCCESSFUL FINANCE PLAN • Be fluid • Finance plan as a floor • Set a goal • Constantly adjust the plan • Evaluate pitches and scripts • Involve more people
EXERCISE: FINANCE PLAN OUTLINE
WHY WRITE A BUDGET? • Spend smart • Stay on track • Establish credibility • Manage through a crisis
PREPARING A BUDGET • Gather necessary resources: • Campaign plan • Fundraising assessment • Calendar • Management tools • Budget categories • Estimated costs
PREPARING A BUDGET • 2. Plan for contingencies • 3. Get buy-in from key players
EXERCISE: BUDGETING Photo: Nemo (Pixabay)
CONCLUSION • Finance plan tells you where/when funds are coming into your campaign • Budget tells you what funds you have, what expenses you have and what you expect to spend • Questions? • Feedback?