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Selling The Colortrac Flatbed FB24120 Scanner. Phil Hassell Allied Images Ltd UK and Ireland Distributor. Introduction. 1989 Started as a bureau/reseller by brothers Steve and Gary Morin 1993 Awarded Vidar UK Distribution 2000 Phil Hassell joined the team
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Selling The Colortrac FlatbedFB24120 Scanner Phil Hassell Allied Images Ltd UK and Ireland Distributor
Introduction • 1989 Started as a bureau/reseller by brothers Steve and Gary Morin • 1993 Awarded Vidar UK Distribution • 2000 Phil Hassell joined the team • 2001 Vidar Distributor of the Year • 2002 Contex buyout Vidar • End 2002 Awarded Colortrac Distribution for UK and Ireland.
Strengths • Focus on Large Format Scanners • Technical approach to Selling • Working with Resellers • Partnership with Manufacturers • Aware of all products and competition • Identify a market requirement • Inform that Market of the Solution
Strengths • Focus on Large Format Scanners • Technical approach to Solutions • Working with Distributors • Extensive range of products and solutions • Reactive to ideas and problems • A global UK manufacturer
Flatbed FB24120e Key Features • ISO A1 Scanner – with the ability to stitch multiple images in software. • Unlimited thickness of original • Handles Bound and Fragile Documents • 600dpi Optical Resolution • High Accuracy • Complete with ScanWorks and CopyWorks 2 Pro
Flatbed Markets • Legal – for bound and fragile originals. • Museum – fragile maps and documents. • Reprographics – Canon BJ-1 replacement – either for Scanning or Copying. • Government – difficult originals unable to use Document Fed Scanner. • Fine Art – including canvas on stretcher. • Very Oversize – over 54-inches wide.
Selling the Flatbed • Specialist Sales and Engineer Training from Colortrac • Let resellers know that the A1 Flatbed is available. • Promote to and Target the Markets • Special promotion for first sales as reference sites • Sales cycles can be long but persist