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Summary of Reading Assignments: Web Assessment Models

Summary of Reading Assignments: Web Assessment Models. Dr. Deepak Khazanchi. Web Assessment Models: Selz and Schubert. Transaction Phases in Electronic Markets Information Phase: Customers collect information on potential products or services

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Summary of Reading Assignments: Web Assessment Models

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  1. Summary of Reading Assignments: Web Assessment Models Dr. Deepak Khazanchi

  2. Web Assessment Models: Selz and Schubert • Transaction Phases in Electronic Markets • Information Phase: Customers collect information on potential products or services • Covers initial satisfaction of a customer’s need for information • Agreement Phase: Negotiations between suppliers and customers take place • A firm link is established between supplier and buyer • Settlement Phase: Physical/virtual delivery of products or services • After sales interactions like guarantee claims or help desk services are also included here • Communication Phase: Interaction with consumers • Feedback, personalized pages, e-communities, etc.

  3. Web Site Assessment Model: A Customer’s Perspective (Ho) • Value-Based Evaluation Framework • Categories of Web-based Business Purposes: • Promotion of product and services • Provision of data and information • Processing of Business transactions • Types of Value Creation: • Timely • Custom • Logistic • Sensational • A 3x4 matrix

  4. Categories of Web-based Business Purposes • Promotion: products and services that a business offers to customers • New product announcements • Provision: supply of information to gain good will, exposure, credibility, or to expedite communication • Financial reports for investors, environmental polices • Processing: business transactions that are beyond the generation of sales leads by promotion • On-line ordering

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