1 / 14

13 Market challengers in different industries of bangladesh

13 market challengers in different industries of Bangladesh and their marketing approach.

aymansadiq16
Download Presentation

13 Market challengers in different industries of bangladesh

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. INDUSTRY: PHARMACEUTICALS LEADER: SQUARE INCEPTA Strategy: Flank LANKA BANGLA KEYA Serve uncovered market needs: First Ever Locally Manufactured Tetanus Antitoxin Injection, Rabies Immunoglobulin Injection, Hepatitis B Vaccine HEAD & SHOULDERS Strategy: Bypass New product line: Neocare baby diaper TANG PEPSI TIDE POLAR 1

  2. INDUSTRY: NBFI LEADER: IDLC INCEPTA LANKA BANGLA MODIFIED FRONTAL ATTACK KEYA • Use of billboards and brochures to target customers. • Officers go to client offices and homes to pull away customers from IDLC. • Brokers call clients with lucrative offers available for a short period of time-similar to guerrila marketing HEAD & SHOULDERS TANG PEPSI FLANK ATTACK to keep IDLC busy TIDE • Targets mostly small and medium investors • Identifies gaps in the market to exploit • Less focus on corporate clients POLAR ROXY PAINTS 2

  3. INDUSTRY: SOAP LEADER: LUX LANKA BANGLA KEYA FLANK ATTACK - Lower prices - Launched Wide - Stressed the benefit of use of Palm Oil as Raw Material HEAD & SHOULDERS TANG PEPSI TIDE FRONTAL ATTACK - Similar product positioning “Beauty Soap” - Similar distribution channels POLAR ROXY PAINTS RSRM STEEL 3

  4. INDUSTRY: HAIR CARE LEADER: SUNSILK KEYA HEAD & SHOULDERS Flank Attack -Targeting the market segment underserved by Sunsilk: Anti-Dandruff - Tagline: World’s No.1 Anti-Dandruff Shampoo -Targeted towards Women -Ambassador : JoyaAhsan -High frequency of TV advertisement -Matching advertisement frequency -Higher price than Sunsilk TANG PEPSI TIDE POLAR Frontal Attack -Similar frequency of advertising -Similar distribution channels ROXY PAINTS RSRM STEEL SUPER FRESH 4

  5. INDUSTRY: HEALTH DRINK LEADER: HORLICKS HEAD & SHOULDERS TANG PEPSI Flank Attack - Addressing the need not covered by Horlicks : refreshing cool drink - Launching new product lines: Mango -Protecting market share: - Variety in products - Affordable pricing TIDE POLAR ROXY PAINTS RSRM STEEL SUPER FRESH APEX 5

  6. INDUSTRY: BEVERAGE LEADER: COCA COLA TANG PEPSI Strategy: Frontal TIDE POLAR Expanding market demand: • Makes Quality products • Partners up with other Franchises of Transcom Ltd. ROXY PAINTS Protecting market share: Competitive pricing RSRM STEEL SUPER FRESH APEX BANGLALINK 6

  7. INDUSTRY: LAUNDRY LEADER: WHEEL PEPSI TIDE Strategy: Flank POLAR Expanding market demand: • Makes Quality products • Tapped into the market which wheel had not addressed ROXY PAINTS RSRM STEEL SUPER FRESH Protecting market share: Competitive pricing APEX BANGLALINK 7

  8. INDUSTRY: ICE CREAM LEADER: IGLOO TIDE POLAR Strategy: Frontal ROXY PAINTS Launching new flavors: Doi, Kheer Launching new products: Fruital, Premium Cups Events and contests: Polar Polo T-shirt, BPL Buzz, DITF Chocodelight, Polar Gift Voucher RSRM STEEL SUPER FRESH Official ice cream partner: BPL T-20 Season 2 Sponshorship APEX BANGLALINK 8

  9. INDUSTRY: PAINT LEADER: BERGER POLAR ROXY PAINTS Strategy: Flank RSRM STEEL Targeting the market segment not targeted by Berger – lower middle class people SUPER FRESH Frequency of TVC’s low because of the target market; TVC’s mainly in BTV APEX BANGLALINK Strategy: Frontal Launching new product line like that of Berger: Introducing new product category for marine vessels under name “Sea Guard” 9

  10. INDUSTRY: STEEL LEADER: BSRM ROXY PAINTS RSRM STEEL SUPER FRESH BYPASS ATTACK FRONTAL ATTACK APEX BANGLALINK • Diversification into other linkage industries such as ship building • Also vertical integration with ship recycling • Operates in the same market as BSRM • Modified frontal attack by cutting prices • Claims that their product is of the same strength, durability as market leader 10

  11. INDUSTRY: MINERAL WATER RSRM STEEL LEADER: MUM SUPER FRESH Flank Attack: Launching new products: No. 1 Drinking Water in 2013 Collaboration with Catering Services e.g. in Wedding Feasts APEX BANGLALINK Frontal Attack: Price same as that of MUM except of the 5 litre bottle which is the reason they can sell so much to the Catering Services 11

  12. INDUSTRY: FOOTWEAR SUPER FRESH LEADER: BATA APEX Strategy: Bypass Attack BANGLALINK Brand image higher pricing and quality Variety in products premium product line: Ventura 12

  13. INDUSTRY: TELECOM APEX LEADER: GP BANGLALINK Strategy: Frontal Attack Good network Affordable rate First to introduce free incoming calls Mass marketing 13

  14. THANK YOU

More Related