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IRC & #GivingTuesday: Safe Water and Sanitation for All

Join IRC on 3rd December for #GivingTuesdayNL to support safe and sustainable access to water, sanitation, and hygiene services in Burkina Faso, Ethiopia, Ghana, Honduras, India, and Uganda.

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IRC & #GivingTuesday: Safe Water and Sanitation for All

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  1. IRC & #GivingTuesday Sára Bori 2nd July 2019, Amsterdam

  2. IRC & #Givingtuesday Index • Who are we? • Our role in #GivingTuesdayNL • Our plans for the 3rd of December

  3. IRC & #GivingTuesday Who are we? • IRC is an independent, non-profit organisation. • Goal: safe and sustainable access to water, sanitation and hygiene services • Locations: Burkina Faso, Ethiopia, Ghana, Honduras, India and Uganda • How: through supporting WASH systems that transform lives

  4. IRC & #GivingTuesday IRC and #GivingTuesday

  5. IRC & #GivingTuesday IRC and #GivingTuesdayNL • IRC as an international hub vs. #GivingTuesday • Support logistics of the day with various media outreachactivities • Support organisingradiothon & participate • Social media support on #GivingTuesdayNL

  6. Irc & #givingtuesday Our 2019 #GivingTuesdayNL campaign • Goal – Audiences – Channels – Activities - Outputs • Awareness & fundraising campaign • Online journey to our partner districts: livestreams, photos, videos • WASH Systems Academy • Tell one more person

  7. TimelineIRC & #GivingTuesdayNL • June - July 2019  • Develop campaign goals and plan – in progress  • Identify influencers and start reaching out   • August 2019  • Develop outputs (social media cards, key messages, videos etc.) - colleagues visiting countries collect stories • Create Trello calendar and schedule overview for pre campaign communications, the 3rd of December and after   • September 2019  • Write and share news item on IRC`s website, promote this on social media  • October / November 2019  • Write and share blog about preparations on IRC`s website, promote this on social media   • Invite people and organisations to participate and share news item / blog through IRC`s newsletter, Amplify in November  • End of November / December 2019  • Start sharing 1-2 messages per day about #GivingTuesday #GivingTuesdayNL • Giving Tuesday pass notes series on website and social media  • 3 December 2019 - #GivingTuesdayNL #GivingTuesday • Pre-schedule all posts that can be prepared in advance   • Increase activity by sharing livestreams of Radiothon • Be reactive: engage with people online   • 4,5, 6 December 2019  • Thank you card!  • Post Giving Tuesday – write about the experience in blog on website + makeconnection with upcoming holidays.  

  8. Thank you very much!

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