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E-Cultural Heritage, e-Tourism, and Naples: An Entrepreneurial Opportunity

E-Cultural Heritage, e-Tourism, and Naples: An Entrepreneurial Opportunity. Address : Health , Research and Entrepreneurship International Conference , Naples, October 2010 Jessie Pallud (Université Strasbourg) Emmanuel Monod (Université Paris)

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E-Cultural Heritage, e-Tourism, and Naples: An Entrepreneurial Opportunity

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  1. E-Cultural Heritage, e-Tourism, and Naples: An Entrepreneurial Opportunity Address: Health, Research and Entrepreneurship International Conference, Naples, October 2010 Jessie Pallud (Université Strasbourg)Emmanuel Monod (Université Paris) Detmar Straub (Georgia State University)

  2. Agenda • Definition and overview of e-Cultural Heritage • Differencesbetween e-Tourism, e-High Culture, etc. • Technologies and information systemsneeded to enact e-Cultural Heritage • Two applications • Possible applications for Naples, Italy & Europe • Concludingthoughts

  3. Definition and Overview of e-Cultural Heritage

  4. Definition: Tourism • Tourism is travel for recreational, leisure or business purposes. Source: “UNWTO Technical Manual: Collection of Tourism Expenditure Statistics,” World Tourism Organization. 1995. p. 14. http://pub.unwto.org/WebRoot/Store/Shops/Infoshop/Products/1034/1034-1.pdf.

  5. Definition: Tourists • Tourists are people who: • Travel to and stay in places outside their usual environment for more than 24 hours, • Stay not more than one consecutive year, • And are not paid for doing this. Source: “UNWTO Technical Manual: Collection of Tourism Expenditure Statistics,” World Tourism Organization. 1995. p. 14. http://pub.unwto.org/WebRoot/Store/Shops/Infoshop/Products/1034/1034-1.pdf.

  6. Inclusive Enough? • Are these definitions inclusive enough?

  7. Tourism: International Earnings

  8. Tourism: Most VisitedCities

  9. E-Cultural Heritage Cultural Heritage is an expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values. Thus, it is often expressed as either intangible or tangible Cultural Heritage. Source: ICOMOS, ICTC, 2002, www.culture-routes.lu/picture/glossaire_list.php3 The Picture Project: Pro-active Management of the Impact of Cultural Tourism on Urban Resources and Economies

  10. Definitions: High & Low Culture • High cultureis the set of cultural products, mainly in the arts, held in the highest esteem by a culture. • Culture of an elite such as the aristocracy or intelligentsia Michaelangelo, Sistine Chapel in Rome • Low culture or popular culture (folk culture) of the less well-educated, barbarians, philistines or the masses. Source: Gaye Tuchman and Nina E. Fortin, Edging Women Out: Victorian Novelists, Publishers and Social Change. London, 1989.

  11. Relationships: Tourism, Culture, Cultural Heritage • Note: GPS=Global Positioning Satellite device Tourism Cultural Heritage Sports, etc. e-Tourism High/low Culture e-Cultural Heritage GPS, etc. Websites Physical Sites Hyperlinks, dual purpose sites Websites, etc.

  12. Widespread Information on e-Culture, e-Tourism Source: DigiCult report (2002) http://www.digicult.info/pages/report.php

  13. e-Tourism Networks Regnet

  14. Technologies and information systemsneeded to enact e-Cultural Heritage

  15. IT for e-Cultural Heritage

  16. e-Cultural Heritage Technologies • Websites for inspiring visits and selling pseudo-artifacts • Digital display units with audio-visual aids to enhance the museum/cultural site experience; GPS locators • Kiosks for information queries; interactive dioramas • Virtual Reality (VR) for re-creating historical environments and artifacts-in-use • Digital cultural repositories of three-dimensional images of artifacts, locations, scholarly analyses, relationships to other cultural artifacts, biographies of creators, histories of ownership, etc.

  17. The future?...Virtual cultural heritage(Second Life VR model) Rome’s Via Flaminia Source: http://www.vhlab.itabc.cnr.it/flaminia/index02.html

  18. The future?...Virtual cultural heritage(3 dimensional) Breath-taking 3D computer graphics can be applied to high cultural settings as well as “pop” cultural settings! James Cameron’s film, “Avatar” (released December, 2009)

  19. Two Applications (1st) Olympia, Greece The Olympic Games

  20. Archeoguide in Olympia, Greece Vlahakis et al. (2002)

  21. Two Applications (2nd) ROME VIRTUAL HERITAGE CENTER

  22. Its Information Technologies

  23. Possible applications for Entrepreneurs in Naples, Italy and Europe

  24. Naples (plus Italy & Europe): Unbounded Opportunities for Entrepreneurs

  25. Concluding thoughts

  26. Whereis the value in e-Cultural Heritage? • The cultural heritage of a country is one of its most precious treasures. • Information technologies can transform the way in which this cultural heritage is received and appreciated. • Countries that recognize the value of e-Cultural Heritage and act on this will gain a sustainable competitive advantage from this knowledge base.

  27. Thank you for your attention ! Questions ?

  28. Extra graphics

  29. Digital (virtual) museumrepository(2 dimensional) Source: Extension of Regnet, http://www.europeanvirtualmuseum.it/virtuale.htm

  30. e-Cultural Heritage Technologies: The Now

  31. e-Cultural Heritage Technologies: To Be

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