Sherman Andrus Global Agency Leader

1. Sherman AndrusGlobal Agency Leader Selected Works

2. Sherman’s Background • Globally Seasoned • SE Asia, China, Japan, Europe • Big Brand Experience • Financial Services – Visa, Barclays, American Express, iShares • Technology - HP, HTC, Intel, IBM, Samsung, VMware, Lenovo • Consumer – Procter & Gamble, Infiniti, Cirque du Soleil, NFL • International – True (Thailand), Telekom Malaysia, China Mobile • Non-Profit – United Way, Carter Center • Client-Side Global Marketing Roles with Intel Corporation • Account Management and Leadership Roles on Agency Side • Builds, Mentors and Motivates High Performing Teams • Track Record of Significant Organic Account Growth • Business Development Mentality

3. Branded Retail Experiences Sherman’s Role: Client Engagement Agency Team Management Marketing Strategy Creative Brief Why it Matters: • Supports HP by providing customized, branded retail experiences for their Tier 1 and Tier 2 retail partners • The trusted relationship Sherman leads with HP leads them to choose his agency for each of its major retail campaigns

4. Product Marketing &Training Sherman’s Role: Client Engagement Agency Team Management Marketing Strategy Creative Brief Why it Matters: • Vital support to HP’s New Product Introduction Strategy by providing a suite of marketing materials for use in training internal employees as well as retail sales people

5. Inspirational and Testimonial Videos Sherman’s Role: Client Engagement Agency Team Management Marketing Strategy Creative Brief Why it Matters: • Provides HP’s large format printing division with compelling videos , which are used online, at events, in social media and in executive forums and also leveraged as interactive sales tools. • More than 48% of HP.com visitors who click on these videos watch the entire story.

6. Engaging Product Pages Sherman’s Role: Client Engagement Agency Team Management Marketing Strategy Creative Brief Information Architecture Copy Writing Double-click for live link Why it Matters: • Led Visa to implement product pages that spoke directly to the product benefits • Facilitated better information design among disparate organizations

7. Making The Complex More Accessible 1 2 Sherman’s Role: Client Engagement Agency Team Management Marketing Strategy Creative Brief Copy Writing Why it Matters: • Developed a concise verbal and graphical explanation of Visa’s back-end transaction processing services

8. Making The Complex More Accessible 1 2 Sherman’s Role: Client Engagement Agency Team Management Marketing Strategy Creative Brief Information Architecture Why it Matters: • Helped Visa do a better job of differentiating its diverse commercial products by providing clear categories and concise product explanations

9. Integrated Product Launch 1 2 Sherman’s Role: Client Engagement Agency Team Management Marketing Strategy Creative Brief Copy Writing Why it Matters: • Successful introduction of an IT-focused component from a company known more for consumer electronics • Established product awareness and generated purchase intent among IT Decision Makers and Early Adopting Consumers Double-click for PDF

10. Integrated Product Launch 1 2 Sherman’s Role: Client Engagement Agency Team Management Marketing Strategy Creative Brief Information Architecture Copy Writing Double-click for video link Why it Matters: • Drove more than 1 million unique visitors to the campaign microsite in one quarter – awareness! • Produced a video, which Samsung featured in its CES booth and added humor to an IT-focused component.

11. Rebuilding Relevance Sherman’s Role: Client Engagement Agency Team Management Innovative Concept Creative Brief Why it Matters: • Increased interest in a fading golf sponsorship, by leveraging its new position as part of the PGA’s new playoff format. • Achieved a 40% increase in traffic to the Barclays Golf Tournament web site. Double-click badge for PDF walk-through

12. Sponsorship Positioning Sherman’s Role: Client Engagement Agency Team Management Message Development Creative Brief Why it Matters: • Led Barclays through message development to draw comparisons between the typical iShares investor and Cirque du Soleil Double-click for PDF

13. Introducing a Brand to a Crowded Market Sherman’s Role: Partner Engagement Global Team Management Message Development Negotiation Double-click for video link Why it Matters: • Introduced the Lenovo brand to the North American market in a big way, during the Winter Olympics • Exhibited strong negotiation skills by securing advantageous brand positioning in the featured broadcast spot

14. A Neighborhood Credit Union Gets Current Sherman’s Role: Business Development Client Engagement Marketing Strategy Copy Writing Why it Matters: • Utilized a fun social promotion to build awareness and drive more than 400 potential customers into a credit union’s only branch. • Engaged neighborhood restaurants as part of the promotion to increase the credit union’s awareness with its small business community. Double-click for PDF Double-click for PDF

15. A Community Bank Modernizes and Competes Sherman’s Role: Business Development Client Engagement Marketing Strategy Copy Writing Double-click for live link Why it Matters: • Focused the bank on its history with the community to position itself against regional and national competitors. • The new approach drove an increase of more than $13 million in deposits, year over year; an 11% increase during a tough year for retail banks.

16. A Virtual Agency for Small Business Sherman’s Role: Business Development Client Engagement Team Aggregation & Management Marketing Strategy Why it Matters: • Embraced challenging economic times by developing an agency model that aggregates freelance creative talent and eliminates overhead • Utilized business development skills to secure clients ranging from real estate agents to personal trainers

17. Additional Information • Please visit WordPressfor digital versions of Sherman’s • Resume • Portfolio • References • Please visit LinkedIn for more information on Sherman and his professional network Sherman Andrus 2205 SW Roxbury Avenue Portland, OR 97225 503.528.4230 shermspot@gmail.com