1 / 25

High Tech/High Touch: Telling the FACS Story in an Ever-Changing World

MoEFACS. High Tech/High Touch: Telling the FACS Story in an Ever-Changing World. Paul Tandy, APR Director of Communications Parkway School District ptandy@parkwayschools.net. Less sewing. More food!. Rigor/Relevance Framework.

aysel
Download Presentation

High Tech/High Touch: Telling the FACS Story in an Ever-Changing World

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MoEFACS High Tech/High Touch: Telling the FACS Story in an Ever-Changing World Paul Tandy, APR Director of Communications Parkway School District ptandy@parkwayschools.net

  2. Less sewing... More food!

  3. Rigor/Relevance Framework “Learning should be an active process. Too often, students come to school to watch their teachers work. When students use what they learn (Quadrants B and D), they remember the information better and understand the utility of what is being taught.” -- Dr. Bill Daggett, International Center for Leadership in Education

  4. “Why do I have to learn this? I’ll never use it…”

  5. Internet and Social Media • Worldwide Internet Growth in 2013 • 2.4 billion users = 26% increase from 2010 • 680 million people on Facebook = 63% increase • 500 million on Twitter (Katy Perry = 54 million followers; then Justin Bieber & President Obama) • 6 billion hours are watched per month on YouTube • 200 million photos uploaded to Facebook per day • Fastest growing demographic is women 55-64. • Mobile users increased by 60% to 818 million since 2011 (just 2 years)

  6. Internet and Social Media • Smart Phones and Tablet Devices • By 2016, 80% of U.S. mobile phones will be smart phones • Currently 65% of Americans now have them according to Nielsen (up from 44% in 2011) • Becoming a “smartphone nation” with instant access to Internet and other communications • In 2013, we spent 34 hours/month using mobile apps and browsers – more than time on PCs • Social networking is declining on PCs, but surging on mobile devices

  7. What’s in a Name? • MACS • MBEA • MCCTA • MCEA • MoEFACS • MHSE • MSCA • MSNA • MTTA • MVATA • TEAM • FCCLA

  8. Don’t worry about the “FACS”…Tell your story! (and how it benefits kids’ lives)

  9. When Developing Your Message… • Remember radio station “W I I - F M” • Audience is thinking, “what’s in it for me?” • Your message should reflect their interests, not yours. • Talk about outcomes for kids, not inputs. • Features tell, but benefits sell • “I’m so excited to be here.” (so what…why?) • Bring it back to the students 99% of the time!

  10. Avoid Jargon • “Pre-dawn vertical insertion” • Parachute drop at night • “Primary modular learning environment” • Cubicle • “DCA” • District Common Assessment (huh?) • Test all the kids take

  11. 30-Word Salute • First 30 words are absorbed by audience • Main point + 3 supporting points • Takes 12-15 seconds to say • About the length of a TV sound bite • Forms basis of your “home base”

  12. 30-Word Salute • 1 clear message as “home base” • Share with your teachers/admin team • Say it over and over in your communications (written and verbal) • Almost always about the students

  13. 30-Word Salute: Example • The City of Springfield is about providing a high quality of life for residents by using tax dollars wisely, meeting citizens’ needs and hiring outstanding employees.

  14. 30-Word Salute: Example • Silver Dollar City creates memories worth repeating by providing fun family activities in a clean, friendly environment led by a caring staff.

  15. 30-Word Salute: Example • The Parkway School District helps all students succeed by providing a great education with superior teachers, an outstanding curriculum and a caring environment.

  16. 30-Word Salute: Example??? • FACS is a holistic, multidisciplinary, systems-approach to address complex and practical problems facing individuals, families and the environment. Not a good example!

  17. FACS 30-Word Salute?

  18. Use Salute to Map Your Message

  19. 65% Master’s Degree or Higher 2nd Most National Certifications in State WII-FM Student Success Story Student Success: 95% Graduation Rate

  20. Tips for Telling the FACS Story • Administrators and Counselors • Fellow Teachers • Parents • Students • Community Leaders • Elected Officials

  21. MoEFACS High Tech/High Touch: Telling the FACS Story in an Ever-Changing World Paul Tandy, APR Director of Communications Parkway School District ptandy@parkwayschools.net

More Related