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Creating Methodist-branded Fliers, Posters and More : USING MICROSOFT PUBLISHER. SHESHE GIDDENS PUBLICATIONS COORDINATOR JANUARY 27, 2010. What should Methodist-branded materials look like?. What should Methodist-branded materials look like?.
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Creating Methodist-branded Fliers, Posters and More:USING MICROSOFT PUBLISHER SHESHE GIDDENS PUBLICATIONS COORDINATOR JANUARY 27, 2010
Elements of a publication • Logo • Tagline • Text (font) • Color • Background • Gradient band
Methodist tagline • Our approved tagline, “Leading Medicine,” supports our position as a brand and conveys a message of strength and progress in our industry
Logo tagline lockup • The “Leading Medicine” tagline should always appear in a lockup with the logo— never independently without the logo
Choose the type of logo based on end use • Web – JPG • Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Microsoft Publisher – JPG, TIF or WMF (transparent background)
Choose the type of logo based on end use • Professional Printing – PDF, TIF or EPS (transparent background) • (*Note: If a vendor requests an Illustrator file or a vector file, he or she is referring to an EPS. Although there are nonvector EPS files, all EPS files on the intranet are vector files.)
Fonts • In the event that Helvetica Neue is not installed, Arial may be substituted
Type treatment • Section title (main headline) – Palatino • Headings – Helvetica Neue or Arial • Subheadings – Helvetica Neue or Arial • Body – Palatino
Working with color • CMYK Color • This acronym stands for cyan, magenta, yellow and black. CMYK is also known as process color, full color, 4 color, and 4c • The colors are versions of the primary colors, blue, red, yellow and black. They create full color images like you would see in a magazine
Working with color • The Pantone Matching System® (PMS) • PMS produces a specific color. It contains hundreds of colors, light to dark, bright to pastel; each designated by a number • PMS colors are typically used in one and two color printing and are also called spot color or flat color • Inkjet and color laser printers are not able to produce PMS colors accurately
Working with color • RGB Color • RGB stands for red, green and blue and makes up onscreen color. The RGB model is used for projects that will only be seen on a screen and not printed • RGB is the right choice for projects like websites, PowerPoint presentations and Acrobat .pdf files
Creating a publication • Begin with the end in mind • What do you want to say? • Who do you want to say it to? • What is the best way to get your message out? • When do you need to get your message out? • What is your budget?
E-mail distribution • Brand standards apply including font, color and logo usage • Convert Publisher and other attachments to a small PDF • Use an attention-grabbing subject line
Print projects • Publisher templates are available for trifolds, newsletters, fliers and posters • Brand standards apply including font, color and logo usage • Stock photography is available in the Methodist Stock Photo Center
Commercial printing • Talk to your printer before getting started • Image size and quality matters • Send final files as a high resolution PDF
Break time • Launch Microsoft Publisher and open the publication.pub file and the Survey flier MTC.pub file the poster folder in your project folder • 15 minute break
Working with images • How do I know if my image is big enough? • Images for print project should be at 300 dpi (dots per inch) • Here’s how to do the math Pixels/300= dpi
Working with images • 2448/300= 8.16 inches • 1632/300=5.44 inches • The maximum size of this image at 300 dpi is 8.16 in. wide x 5.44 in. tall. • If a printer or vendor asks for a high resolution image or logo, this is what he or she is asking for.
Microsoft Publisher exercise • Questions from the tutorial
Creating a poster • Assignment: create a survey poster • Open the following flier in Microsoft Publisher: Survey flier MTC.pub
Homework: creating a postcard sized flier • Assignment: update a flier created using the old brand standards to the new brand standards • Open the following flier in Microsoft Publisher: Primary Care Clinic flier.pub • You may send it to me for review if you want some feedback
Using Adobe Acrobat • Many printers do not accept Microsoft Publisher files • Provide your printer with a high resolution PDF • When distributing a Publisher flyer by e-mail, convert to a small PDF
Using Photoshop • You can find handout on the intranet on using Photoshop to edit you images for commercial printing • Visit http://www.tmh.tmc.edu/images/photo_center/Gallery/publisherclass.html