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Example: AutoTrader.com’s Dealer Community

Example: AutoTrader.com’s Dealer Community. Dealers log into WebManager (AutoTrader.com’s branded Siteman), to manage their websites. More than 40% of existing dealers do NOT have email. Example: Dealer Controls Content. Using WebManager dealers create and edit their individual websites.

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Example: AutoTrader.com’s Dealer Community

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  1. Example: AutoTrader.com’s Dealer Community • Dealers log into WebManager (AutoTrader.com’s branded Siteman), to manage their websites. • More than 40% of existing dealers do NOT have email.

  2. Example: Dealer Controls Content • Using WebManager dealers create and edit their individual websites.

  3. Example: Add Messaging • Kinzan.com and CommTouch integrate messaging into branded offering with email button under “Admin”. • Branded AutoTrader.com interface appears. • Dealer then logs into email management system (AutoTrader.com’s branded CommTouch system).

  4. Example: Dealer Web Sites Generate Leads • Consumer surfs to dealer site, requests auto information. • Web Site forms generate email to dealer designated individuals as well as to AutoTrader.com (Leads). • E-mail auto-response assures that consumer’s request results in immediate reply.

  5. Example: Manage Email (Leads) • Dealer is now in email box interface (branded AutoTrader.com) • Ability to manage leads; folders, filters, etc. Next

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