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Texting4Health

Texting4Health. SMS Vendor Relationships. Selecting a Partner. Will tell you what they are Will tell you what they are not Leverages your competence & expertise Brings in industry & technical expertise or provides simple tools. * Frequency * Size * Duration. Basic text? MMS text?

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Texting4Health

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  1. Texting4Health SMS Vendor Relationships

  2. Selecting a Partner • Will tell you what they are • Will tell you what they are not • Leverages your competence & expertise • Brings in industry & technical expertise or provides simple tools

  3. * Frequency * Size * Duration.

  4. Basic text? MMS text? WAP? Internet? Application?

  5. Existing network or customized with carrier? Procure CSC?

  6. Who develops content? Value proposition? Creative development? Business rules? Full or self service? Analytics? Database support?

  7. General Considerations • Technical competence • Service oriented – to scale w/your needs • Member – Mobile Marketing Association • Ownership structure • Sound compliance policy/practice • Client references • Ability and resources to experiment & prototype

  8. SmartReply

  9. BHAG Transform the world of marketing, leading it into the preference marketing era.

  10. Respectful Communications High Affinity Connections Improving Qualityof Living Digital Commercial Communications

  11. “smoke” to 54989

  12. Text to learn

  13. Texting Preferences

  14. Multi-channel Survey

  15. CLIENT LIST The client list has been removed for the distribution of this presentation. Please contact Eric Holmen at SmartReply for client references at eholmen@smartreply.com. SmartReply has over 200 active clients in, predominately in retail, including over half of the top 100 retailers in the US.

  16. SmartReply Details • Founded 2001, not VC backed • Scale – med-large, frequent, diverse campaigns and demanding clients (investing in small clients that grow) • Multi-media – integration of mobile and voice and IVR • Outbound voice delivery for HIPPA and essential messaging • Full service team • CSC procurement, testing, certification, management • Strategic and creative, experienced • Customer-relationship focused • Objective and outcome focused • Standard operating procedures • Technology • PCI Compliant (re-certified quarterly) • Financial transaction approved network • Redundant data center shared with Homeland Security • Compliance • Expertise in legal/regulatory compliance of mobile and telephone law

  17. Full Capabilities Presentation Eric Holmen, President 949-340-0739 eholmen@smartreply.com

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