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Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy CAUCE Conference, 2012. c cde.usask.ca. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012. Agenda. University of Saskatchewan.

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  1. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy CAUCE Conference, 2012 • ccde.usask.ca

  2. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 Agenda University of Saskatchewan • U of S Communications: Institutional Positioning Project and Campus Communicators Network (CCN) Jeff Drake • Centre for Continuing & Distance Education: Web research and redesign process Kim Fontaine • Web Tools: show & tell; Q and A Rob Semenoff • ccde.usask.ca

  3. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project University of Saskatchewan • What differentiates the U of S? • What matters to our key stakeholders? • How can we ensure they believe in our newly defined position? • ccde.usask.ca

  4. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project University of Saskatchewan The university’s first positioning statement was approved in June 2010: We are a rising team that is building the future. • ccde.usask.ca

  5. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project University of Saskatchewan Our personality is: Resourceful, collaborative and dynamic. • ccde.usask.ca

  6. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project University of Saskatchewan Our ambition is: To be among the most distinguished universities in Canada and the world. • ccde.usask.ca

  7. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project University of Saskatchewan • The positioning serves as the foundation for our brand. • ccde.usask.ca

  8. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project University of Saskatchewan • The positioning serves as the foundation for our brand. • It guides our marketing and communications efforts. • ccde.usask.ca

  9. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project University of Saskatchewan • The positioning serves as the foundation for our brand. • It guides our marketing and communications efforts. • Defined through a highly engaging process of research and consultation. • ccde.usask.ca

  10. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project University of Saskatchewan • The positioning serves as the foundation for our brand. • It guides our marketing and communications efforts. • Defined through a highly engaging process of research and consultation. • Together, we can continue to build a strong U of S brand. • ccde.usask.ca

  11. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project Campus Communicators Network (CCN) • ccde.usask.ca

  12. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project Campus Communicators Network (CCN) • Highly decentralized communications function on campus • ccde.usask.ca

  13. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project Campus Communicators Network (CCN) • Highly decentralized communications function on campus • 170 members in CCN • ccde.usask.ca

  14. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project Campus Communicators Network (CCN) • Highly decentralized communications function on campus • 170 members in CCN • Meet monthly to discuss communications’ issues • ccde.usask.ca

  15. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project Campus Communicators Network (CCN) • Highly decentralized communications function on campus • 170 members in CCN • Meet monthly to discuss communications’ issues • Working groups within CCN: design group, photography group, college and school communicators group • ccde.usask.ca

  16. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project Campus Communicators Network (CCN) • Highly decentralized communications function on campus • 170 members in CCN • Meet monthly to discuss communications’ issues • Working groups within CCN: design group, photography group, college and school communicators group • PD opportunities such as webinars and guest speakers • ccde.usask.ca

  17. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 U of S Institutional Positioning Project Campus Communicators Network (CCN) • Highly decentralized communications function on campus • 170 members in CCN • Meet monthly to discuss communications’ issues • Working groups within CCN: design group, photography group, college and school communicators group • PD opportunities such as webinars and guest speakers • Use network to send out reports, updates, and information on professional development opportunities off campus • ccde.usask.ca

  18. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 Institutional Inroads & Collaboration CCDE and U of S Communications • ccde.usask.ca

  19. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 Institutional Inroads & Collaboration CCDE and U of S Communications • Great relationship with CCDE • ccde.usask.ca

  20. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 Institutional Inroads & Collaboration CCDE and U of S Communications • Great relationship with CCDE • We fund one quarter of one design position; they help us on design projects • ccde.usask.ca

  21. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 Institutional Inroads & Collaboration CCDE and U of S Communications • Great relationship with CCDE • We fund one quarter of one design position; they help us on design projects • Effective way for our offices to work together • ccde.usask.ca

  22. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 Institutional Inroads & Collaboration CCDE and U of S Communications • Great relationship with CCDE • We fund one quarter of one design position; they help us on design projects • Effective way for our offices to work together • CCDE gets a first hand look at the brand and design elements and how we are implementing and evolving them; we have access to their designers for design help and advice • ccde.usask.ca

  23. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 Institutional Inroads & Collaboration CCDE and U of S Communications • One CCDE designer comes to our office two days every two weeks to design On Campus News, the university’s faculty and staff newspaper • ccde.usask.ca

  24. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 Institutional Inroads & Collaboration CCDE and U of S Communications • One CCDE designer comes to our office two days every two weeks to design On Campus News, the university’s faculty and staff newspaper • Setting up similar relationships across campus • ccde.usask.ca

  25. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 Institutional Inroads & Collaboration CCDE and U of S Communications • Revamped communications.usask.ca:CCDE cleared off their entire week to take on our projects to help us meet our launch date • ccde.usask.ca

  26. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 Institutional Inroads & Collaboration CCDE and U of S Communications • Revamped communications.usask.ca:CCDE cleared off their entire week to take on our projects to help us meet our launch date • New website used to empower communicators across campus to utilize our position • ccde.usask.ca

  27. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 Agenda Centre for Continuing & Distance Education • What we’ve learned • What we did • What we’re doing now • ccde.usask.ca

  28. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned Gerry McGovern Workshop • ccde.usask.ca

  29. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned Gerry McGovern Workshop • October 29, 2010: campus-wide CCN PD event organized by U of S Communications • Client Centric Approach to Web Design (tasks and problem-solving) • ccde.usask.ca

  30. internal priorities vs top tasks

  31. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned Gerry McGovern Workshop • Know your audience and identify their top tasks • ccde.usask.ca

  32. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned Gerry McGovern Workshop • Know your audience and identify their top tasks • Always wear your surfer hat • ccde.usask.ca

  33. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned Gerry McGovern Workshop • Know your audience and identify their top tasks • Always wear your surfer hat • Choose the right words • ccde.usask.ca

  34. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned Gerry McGovern Workshop • Know your audience and identify their top tasks • Always wear your surfer hat • Choose the right words • Organizational structure, having too much content or too many choices gets in the way • ccde.usask.ca

  35. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned Gerry McGovern Workshop • Know your audience and identify their top tasks • Always wear your surfer hat • Choose the right words • Organizational structure, having too much content or too many choices gets in the way • Put systems in place to remove ROT content (redundant, outdated, trivial) • ccde.usask.ca

  36. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned Gerry McGovern Workshop • Know your audience and identify their top tasks • Always wear your surfer hat • Choose the right words • Organizational structure, having too much content or too many choices gets in the way • Put systems in place to remove ROT content (redundant, outdated, trivial) • Research, test and monitor • ccde.usask.ca

  37. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned What mistakes did we make? • ccde.usask.ca

  38. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned What mistakes did we make? • Content hoarders: 56,000+ pages(mostly ROT) • ccde.usask.ca

  39. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned What mistakes did we make? • Content hoarders: 56,000+ pages(mostly ROT) • People were finding ROT content through Google (+30% organic; +60% new visitors) • ccde.usask.ca

  40. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned What mistakes did we make? • Content hoarders: 56,000+ pages(mostly ROT) • People were finding ROT content through Google (+30% organic; +60% new visitors) • People couldn’t find what they were looking for (high bounce rates & exits) • ccde.usask.ca

  41. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned What mistakes did we make? • Content hoarders: 56,000+ pages(mostly ROT) • People were finding ROT content through Google (+30% organic; +60% new visitors) • People couldn’t find what they were looking for (high bounce rates & exits) • This made us look bad • ccde.usask.ca

  42. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned What mistakes did we make? • We had organized around our internal structure • ccde.usask.ca

  43. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned What mistakes did we make? • We had organized around our internal structure • ccde.usask.ca

  44. CCDE & USLC in 2010

  45. Changing Our Approach to Web Design Through Knowledge, Influence and Advocacy • CAUCE 2012 What we’ve learned What mistakes did we make? • Some areas had their own subdomains andstand-alone web sites • ccde.usask.ca

  46. Stand-alone sites and sub-domains • ccde.usask.ca

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