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Wondering why to exhibit at a trade show in this digital era? Read this write up now to learn how trade shows influence your business lead generation strategies. Visit https://www.b2bsell.com for more information.
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Why Exhibit at a Trade Show in the Age of Digital Marketing?
DID YOU KNOW? 81% of trade show attendees have buying authority. Which means more than 4 out of 5 people walking the aisles are potential customers
THE 1-3-1 PRINCIPAL OF A TRADE SHOW • ONE primary Rationale for Exhibiting • THREE Primary Reasons to Exhibit • ONE Emotional Requirement
ONE RATIONALE The primary rationale is the belief that you will have a face to face meeting with someone who has the power to decide whether to buy your product or not. A Trade show is a leap of faith that many of the attendees will be decision makers or influencers.
THREE PRIMARY REASONS TO EXHIBIT Three significant reasons to sell a product or service are, • Profit • Market share • Competition
ONE EMOTIONAL REQUIREMENT Do you know why people attending trade shows feel good about it? It is because the trade show has changed their emotional state. When exhibiting at a trade show, making people feel good is an essential emotional requirement.
Visit www.b2bsell.comfor more information. Call: +353 1 5547351 E-mail: david@b2bsell.com