Adam Turowiec e-mail: adam.turowiec@itti.pl W.Hołubowicz (UAM)

1. SBIAGRO 2009 – ICT for Rural Development and Business Viçosa, Brazil, Sept. 23, 2009 Living Labs concept, development and network contribution to rural development Adam Turowiec e-mail: adam.turowiec@itti.com.pl W.Hołubowicz (UAM) A.Mickiewicz University in Poznań ITTI Ltd.. Applied Informatics Dept. Partner, Director Vice-Chair of the AMI@Work Family of Communities

2. Roman legions Pyramids Procter&Gamble Wikipedia Lego Mindstorms What do all these things have in common?

3. What do they have in common? • ca.2,500 BC • 2 million stone blocks (on average) of 2.5 tons each • up to 40 thousand people co-working on a construction site • ca. 500 BC – 100 AD • 5000+ skilled soldiers divided in 10 cohorts • highly skilled, logistically perfect, deadly effective in combat collaboration

4. What do they have in common? • late 1990s: company was spending on R&D B$ 1.5 yearly with just 10% use in own products • now, almost half of product innovations comes fromoutside the 7,500 strong army of P&G researchers • since 1998 successfully experimenting with transforming consumers into prosumers* • NXT Firmware Open Source, SDK, HDK, Lego Factory system • Lego games *prosumers – a term used first time by D.Tapscott in „The Digital Economy” (1996)

5. What do they have in common? • since its creation in 2001, it has grown up to*: • 13.4 million articles • in 271 languages (+ 115 test versions) • >87 thousand active contributors • and almost 700 million yearly visitors • English Wikipedia edition passed the 2 million article mark on Sept. 9, 2007 with a total of over 615 million words, ca. 15 times as many as the largest edition of Encyclopædia Britannica and at 0 $ cost • one of the extreme examples of the power of peer-to-peer open collaboration * as for Sept.4, 2009

6. What do they have in common? • operation • llaboration • creation • working • ommunity • innovation • co-

7. Living Lab end-users, citizens LL expertise organisation, methods region, area technologies, infrastructure OpenLivingLabs Living Lab is a means to build the future economy based on knowledge and participation, where all innovations (of technical and social character) are co-created in real-life environment by all relevant players with active involvement of end-users vision: end-user being only an object and consumer of research and innovation created in acedmia/industry (communities of) end-users being active co-creators of innovations http://www.ami-communities.euhttp://www.openlivinglabs.eu

8. Living Lab end-users, citizens LL expertise organisation, methods region, area technologies, infrastructure OpenLivingLabs What is „knowledge” i „innovation”? Knowledge: results from expenditure on R&D Innovation: using Knowledge to acquire economic benefits in business settings end-user being only an object and consumer of research and innovation created in acedmia/industry (communities of) end-users being active co-creators of innovations Vision: http://www.ami-communities.euhttp://www.openlivinglabs.eu

9. Living Lab OpenLivingLabs A Living Lab is a structured and constructedsocial setting that is created with a specific purpose in mind and in which the unpredictable, indeterminate and uncontrollable dynamics of daily life are the principle determinants of innovation It’s not about technology only! end-user being only an object and consumer of research and innovation created in acedmia/industry (communities of) end-users being active co-creators of innovations http://www.ami-communities.euhttp://www.openlivinglabs.eu

10. OpenLivingLabs Living Labs are Open Innovation Ecosystems built around users; they are ‘functional regions’, in which Public-Private-Personal Partnerships(PPPP) of firms, institutions, academies and citizens collaborate on creating, testing and implementing new services and products. Such ‘functional regions’ might be e.g. cities, villages, rural areas, industrial zones or factories. • users take part in the innovation process from the very beginning (or from a very early stage) • technology development and its commercialisation are no longer separate processes • it is possible to assess very early multi-dimensional impact of new solutions a Living Lab enables users to influence how and which ITC-supported innovations are being developed, and simultaneously lets taking into account important social aspects (e.g. environment, green energy, (e-)health, digital divide, etc.) http://www.ami-communities.euhttp://www.openlivinglabs.eu

11. OpenLivingLabs – examples • Mobile City Bremen (Bremen, Germany) • within existing infrastructure, an experimental market for new technologies was created; new applications are built and tested with real users, and based on their opinions, needs and ideas • http://www.mobilecity.org • Helsinki Virtual Village (Arabianranta, Helsinki, Finland) • suburban area of Helsinki transformed into Living Lab; spatial planning, services, ICT – co-created according to LL methodology • http://www.helsinkivirtualvillage.fi

12. OpenLivingLabs – examples • Sekhukhune Rural Living Lab (Sekhukhune, South Africa) • InfopreneurTM concept, collaborative procurement & logistics, e-commerce, „social” entrepreneur, business support, micro-franchise model • Cudillero Living Lab (Cudillero, Asturias, Spain) • tools and communications platform for fishermen support • „hook-caught hake”- denomination of origin / fishing art, GPS support • increasing profitability http://www.c-rural.net/Southafrica-LivingLab • http://www.c-rural.net/Cudillero_RuralLivingLab

13. ENoLL –how did it start? the Living Lab initiative originated within the AMI@Work Communities http://www.ami-communities.eu

14. European Network of Living Labs (ENoLL) Portuguese Presidency • 2000: Lisbon Strategy • 2005: re-launched Lisbon Strategy • 2006: • Helsinki Manifesto • ENoLL launch –First Wave: Helsinki, 20-21.11.2006 • LL Community set-up • 2007: Lisbon Strategy for Growth and Employment in the context of Globalisation (draft) • Guimarães Manifesto • Second Wave: Brussels, 16-17.10.2007 • LL Roadmap • 2008: Lisbon Strategy for Growth and Employment in the context of Globalisation • Third Wave: Lyon, 25-27.11.2008 • 2009: • focus on rural areas • ENoLL – a non-profit International Association under Belgian law (AISBL) • Fourth Wave: to be launched on 7.10.2009; expected extension: April 2010) British Presidency Finnish Presidency Portuguese Presidency Slovenian Presidency French Presidency Czech Presidency Swedish Presidency Spanish Presidency http://www.ami-communities.euhttp://www.openlivinglabs.eu

15. Więcej informacji: www.openlivinglabs.eu

16. Rationale for ENoLL it’s not a source of funding! members fund the network themselves • value from network(ing) • mobility... • … of ideas • … of people • … of expertise • size • critical mass • effect of scale • coverage and impact • diversity • complementary competences • synergic effects • mass customisation • integration • common tools and methods • benchmarking • joint projects and actions „rural dimension” specifics of rural areas haven’t been addressed earlier solutions ‘copied&pasted’ from urban regions integration of different organisations bringing in specific research capabilities

17. Portfolio of LL projects MEUR 40+ IPs & CAs eCoSpace CoSpaces Collaboration @Rural WearIT@Work Laboranova * Atkins Ltd* SAP* HP* ETRA Group* Jaytown* VirTech * EADS CCR * Microsoft* SAP* THALES * Siemens * HP * * Airbus CIMPA* The Open Group* CERFACS* COWI * Frietuna * * SAP* Fiat / ISVOR* Danfoss* AGiLiENCE* * Tragsa* Telefonica * SAP * NOKIA * Philips * Siemens CoreLabs - LL methodology, research NOKIA, IBM, Atos Origin CLOCK - LL technologies, policy, roadmap Atos Origin NOKIA, Alfamicro + national & regional funding http://www.ami-communities.euhttp://www.openlivinglabs.eu

18. C@R project • - Project Coordinator – TRAGSATEC • - Executive Management Board Chair - ESA • - 30 partners: • 12 European and 2 INCO countries • Key Service Industry, Value Added and SME • International institutions, and Key National Users • Research, Universities • 36 monthIntegrated Project within FP6 • budget: 15 MEUR INTERNATIONAL ORGANISATIONS AND END-USER PARTNERS INDUSTRY ACADEMIA - RESEARCH SMEs

19. C@R project • Objectives: • definition of e-collaboration platform for rural areas • definition of technological and service requirements for the platform • development and testing of the platform within Living Labs: • Rural Incubator, • Open Communities, • Governance, • Fishery, Forestry • preparation of recommendations that stem from the project (including rec’s for regional development strategies and R&D priorities)

20. adam.turowiec@itti.com.pl Więcej informacji: www.openlivinglabs.eu http://www.c-rural.net http:/www.ami-communities.eu