Don’t Just Polish Your Resume. Polish Your Brand.

2. Don’t Just Polish Your Resume.Polish Your Brand. How to land your first marketing job in a tough economy An Equal Opportunity Employer.

3. What’s the most important brand to show you can manage well?

4. 13% of advertising and marketing executives plan to increase staff levels in the second quarter of 2010 Net 1% increase in jobs 12% anticipate declines Source: The Creative Group survey of 500 advertising and marketing executives

6. “The best descriptors we can come up with are positivity, comfort in their own skin and a general ‘lean forward’ attitude.” -Kenn Fine, creative director “I don’t like people who are way too formulaic in their approach. If I can see the ‘top five ways to get a job in advertising’ coming through their plea, it ain’t going to work.” -Steve Carli, managing director

7. Which car brand suits you?

8. 52% of marketing executives and 26% of advertising executives surveyed said they found gimmicky job-hunting tactics unprofessional Source: The Creative Group survey of 250 advertising and marketing executives

12. Easy to understand Keyword rich Complete

13. Resume Must-Haves • ROI: Show measurable results, when possible • Visually appealing: Create a professional design that matches your brand; avoid common templates • Error-free: Double-check spelling, grammar

14. 82% of executives interviewed said job candidates should contact hiring managers within two weeks of submitting application materials Source: Robert Half survey of 150 executives Source: Robert Half survey of 150 executives

15. After Sending Your Resume • Always follow up: • By phone in one to two weeks • Keep it short and professional • Practice what you’ll say on the phone • Ask for an interview • Briefly recap your qualifications • Be politely persistent

16. 72% of advertising and marketing executives say they’re likely to plug a job candidate’s name into a search engine Source: The Creative Group survey of 250 advertising and marketing executives

17. Where else are they looking for you? • 59% LinkedIn • 44% Facebook • 35% Blog posts • 23% Twitter Source: The Creative Group survey of 250 advertising and marketing executives

18. Digital Damage Control • Conduct a search of yourself • Take down any negative items • Untag inappropriate photos

19. Separate professional and personal • Use privacy settings and Facebook lists • Utilize monitoring tools

20. Pay attention to the top search-engine result for your name: • Make sure it’s polished • Use it to reinforce your resume • Show your personality and interests

21. Brand Building Online • Consider a personal website: • Lets you own the first result for your name • Serves as another job-hunting tool • Creates a hub for all your online activity

22. Social Media • Focus your efforts in one or two places: • Personal blog • LinkedIn • Facebook • Twitter • foursquare • Google Buzz

23. Social Media Treat social media as a conversation: • Actively participate • Provide personal updates • Listen as much as you talk • Comment on blogs; respond to questions • Promote your contacts • Share valuable information JaneDoeDinner is in the oven = D 10 minutes ago · Comment · Like · Wall-to-Wall Michael Hi Jane, I’m in the neighborhood, can I drop by for dinner?  JaneDoe Sure! More the merrier! Michael Great! I’ll bring my roommate Teri, he mentioned there is a job opening at the firm he works for. Aren’t you on the lookout? JaneDoe Yes! That would be great! Teri Thanks for the dinner invite Jane. I’ll tell you all about the job at my company. We are looking for someone just like you.

24. Finding Job Openings Visible job market • Newspaper ads • Online job boards • College career center • Twitter job feeds Shelley Hey Jane, I just saw a really cool job post on our alumni career center website. 5 minutes ago · Comment · Like · Wall-to-Wall JaneDoe Thanks, I will check it out! • Invisible job market • Unadvertised jobs • New positions • Internal job postings Phil Hi Jane, Teri just handed me your resume, it looks great. We think you would be great for the job we have open. Can you come in for an interview on Tuesday at 3? 5 minutes ago · Comment · Like · Wall-to-Wall JaneDoe Sure! I will be there at 3 on Tuesday. Thanks!

25. Participating in Creative Networks • Industry associations • American Advertising Federation (AAF) • American Marketing Association (AMA) • Public Relations Society of America (PRSA) • AIGA (the professional association for design) • Interest groups • Start your own

26. Staying in Touch • New contacts • Follow up within 48 hours • Briefly recap your conversation • Share useful leads or information • Existing contacts • Touch base once a quarter • Connect on social networks • Share useful leads or information

27. Are you ready for the test-drive? <insert hand-drawn sketches of car on road?>

28. Interview Prep Work Standard Questions • Can you tell me a little bit about yourself? • Why do you want to work here? • What is your biggest career accomplishment so far? • Do you have any questions about the job or our company?

29. Interview Prep Work

30. When You Don’t Get the Job • Don’t take it personally • Thank them for their time • Ask to be considered for future positions • Request feedback

31. Master the Freelance Economy • Contract work can lead to connections and full-time jobs • Not sure where to start? • Work with a staffing firm or recruiter to land freelance work

32. Revisit Your Brand • Trade reviews with another job hunter • Request honest comments • Ask your manager, a mentor or colleagues for feedback • Graciously accept any comments • Thank them for their help • Reassess every three to six months • Try to look at your materials with fresh eyes

33. BRAND: YOULanding a Job in a Competitive Market Donna Farrugia Executive Director An Equal Opportunity Employer.