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This presentation is licensed under a Creative Commons Attribution 3.0 License:

Open Education Cases BIT 648, Nov. 2008 Alantria Harris, Mouly Kumaraswamy, Andy Lake, Vanessa Joy Pulanco, Holly Sharp. This presentation is licensed under a Creative Commons Attribution 3.0 License: http://www.creativecommons.org/licenses/by/3.0/. Rural Models. Creative distribution

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  1. Open Education CasesBIT 648, Nov. 2008Alantria Harris, Mouly Kumaraswamy, Andy Lake, Vanessa Joy Pulanco, Holly Sharp This presentation is licensed under a Creative Commons Attribution 3.0 License: http://www.creativecommons.org/licenses/by/3.0/

  2. Rural Models

  3. Creative distribution How information is received Creative product/innovation How to use Goal: Distribute (medical) information in a method that is sustainable to local entrepreneur Creative promotion How to encourage Creative pricing How to price

  4. Creative Distribution: Make available • Application: • Use a mobile internet van to bring internet access and medical supplies (printed and electronic) to users. • Internet van will come on a frequent basis so that students will have adequate time to use the resources and also encourage use. • In addition to the internet van, information should be provided at location local school and medical clinics for students to receive. Other Examples: Hole in the Wall Internet Van Aravind

  5. Creative Product/Innovation: Make easy to use • Application: • Provide educational training through PDAs, radio, and printed course packs. • Partner will local community clinics to distribute the technology. • Local community groups can also be used for students to form groups to study and use the technology together. • Package the training into modules that should be current and updated on a frequent basis. • Make a certification system based on the number of modules completed. After a certain number of certificates, students should advance to another level. Other Examples: Africa Radio Education SATELLIFE 1worldspace Satellite Radio

  6. Creative Promotion: Motivation for use • Application: • Give students the opportunity to work and learn. Aside from simply offering medical information, include additional information on running a business. • Partner with this (or similar) organizations and provide materials to a school that could run a medical clinic and earn profits while teaching. • Open the problem up to entrepreneurs from the area to partner in finding the solution. • All the models in Africa rely on a partnership with NGO’s to help adapt to local culture and help “promote” the program. Other Examples: Social Franchising Health Svc NFTE (Hindustan Lever)

  7. Creative Pricing: Make affordable • Application: • Make leasing available for those interested in gaining access to materials AND entrepreneurs delivering materials. • Reward users for advancing in program by returning money to those who make full use. • Consider a combination of the 2 methods and lease content to users and then reward them with a partial refund at the end for completing courses. This refund should in no way be tied to the profits of the entrepreneur. Other Examples: Riders for HealthKenya Photovoltaic Grameen Leasing

  8. Key Learning’s • The two major challenges in bringing OER to rural Africa are distribution (due to lack of internet) and pricing (much lower willingness to pay). • To solve for these challenges we recommend a business model that is based on leasing programs and mobile availability. • Using the mobile van to bring internet access and medical supplies in addition to printed education would provide additional profits, greater learning opportunity for local “student”. Once “graduated” the student could be given support to start his own local “first stop” treatment center.

  9. Urban Models

  10. Creative Promotion Other Examples: Obsidian Trident Institute/Micro-MBA • Application: • Cyber cafes can increase their appeal by providing access to OER content and charge additional fee for providing certification services

  11. Creative Distribution: Increase Accessibility • Application: • Partner with local mobile operators. • Entrepreneur can provide services like packaging the course, voice recording the content and charge the mobile operator • Mobile operator can use this service to attract new customers and increase societal responsibility • Mobile video games that use OER content to increase people’s health/medical knowledge is also an option

  12. Creative Distribution Other Examples: Ethiopia Reads Magazine Subscription Services • Application: • Entrepreneurs can setup medical libraries servicing local physicians, medical students and health care workers • They can use a renting/circulation model to keep the printing costs down

  13. Open Discussion

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