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SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engines.<br>https://backupinfotech.com/services/digital-marketing/
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Agenda • What is Seo? • Why Do We Need SEO Today? • On-Page & Off-Page SEO • Types of SEO
What is SEO? SEO is the blanket term covering everything brands do to get organic traffic from search engines to their websites.
On-Page & Off-Page SEO On-Page SEO: On-page SEO refers to the tactics you use on your website to help it rank better. Off-page SEO: embodies any efforts taken outside of a website to improve its search engine rankings.
Types of SEO • White Hat SEO • Black Hat SEO
White Hat & Black Hat SEO White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Black Hat SEO is a set of ill practices carried out in order to rank higher in Google search results.
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