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Documentation. SmartTAG Brochure. Which languages ? English French Chinese German (digital ) Coming up : Dutch Spanish. S pec sheets. Which ones ? SmartTAG S, M, L SmartTAG HD M, L SmartTAG HD 110 SmartTAG HD 200 Price Poster Coming up : Accessories Infrastructure

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Documentation

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  1. Documentation

  2. SmartTAG Brochure Whichlanguages ? English French Chinese German (digital) Coming up : Dutch Spanish

  3. Specsheets Whichones ? SmartTAG S, M, L SmartTAG HD M, L SmartTAG HD 110 SmartTAG HD 200 Price Poster Coming up : Accessories Infrastructure Software

  4. Website

  5. More dynamic:New lookingsliders New SmartTAG messages Click to go to the new pages A new clickable area to addspecial information

  6. More dynamic: the news section News section on homepage for : Press releases Case studies Awards Events…

  7. More dynamic: Videos and animations SmartTAG introduction video 360 degree animations smartTAGs

  8. More dynamic: Twitter and Youtube • 147 followers • 239 tweets • What about ? • Articles • News • Events • …

  9. Direct Marketing

  10. Leclerc 2013 Campaign : what’s the plan ? Mailing Catch attention Postcard Many contact points It is Pricer ! AND (once the mail is sure to bereceived) Phoning • To make sure theyseeit • Feedback • Trigger a RDV • ROI

  11. Leclerc 2013 Campaign : let’s show the ”real” truth !

  12. Leclerc 2013 Campaign : let’s show the ”real” truth !

  13. Case studies

  14. The snowballeffect : successbringssuccess

  15. New case studies

  16. Events

  17. Next Awards • Great visibility • Prestigiousorganizers • Multiply communication : web, emails, press…

  18. Next Tradeshows 2013 5th to 7th of October : Salon Proximité Organized by Casino 14 & 15th of October : Salon Economat Galec Organized by Leclerc 15 th of October : Melbourne Seminar Organized by Business Sweden 17 th of October : Sydney Seminar Organized by Business Sweden

  19. Next Tradeshows 2014 12th to 15th of January 2014 : NRF 16 to 20th of February 2014 : Euroshop 10 to 12 of June 2014 : RetailAsia Expo 16th to 18 th of September 2014 : Equipmag Eurocis 2013 RetailAsia Expo 2013

  20. Press

  21. Coverage80 clippings since campaign start in JanuaryCoverage in 8 different countries, Europe to Asia

  22. Examples

  23. Thank You

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