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Documentation. SmartTAG Brochure. Which languages ? English French Chinese German (digital ) Coming up : Dutch Spanish. S pec sheets. Which ones ? SmartTAG S, M, L SmartTAG HD M, L SmartTAG HD 110 SmartTAG HD 200 Price Poster Coming up : Accessories Infrastructure
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SmartTAG Brochure Whichlanguages ? English French Chinese German (digital) Coming up : Dutch Spanish
Specsheets Whichones ? SmartTAG S, M, L SmartTAG HD M, L SmartTAG HD 110 SmartTAG HD 200 Price Poster Coming up : Accessories Infrastructure Software
More dynamic:New lookingsliders New SmartTAG messages Click to go to the new pages A new clickable area to addspecial information
More dynamic: the news section News section on homepage for : Press releases Case studies Awards Events…
More dynamic: Videos and animations SmartTAG introduction video 360 degree animations smartTAGs
More dynamic: Twitter and Youtube • 147 followers • 239 tweets • What about ? • Articles • News • Events • …
Leclerc 2013 Campaign : what’s the plan ? Mailing Catch attention Postcard Many contact points It is Pricer ! AND (once the mail is sure to bereceived) Phoning • To make sure theyseeit • Feedback • Trigger a RDV • ROI
Next Awards • Great visibility • Prestigiousorganizers • Multiply communication : web, emails, press…
Next Tradeshows 2013 5th to 7th of October : Salon Proximité Organized by Casino 14 & 15th of October : Salon Economat Galec Organized by Leclerc 15 th of October : Melbourne Seminar Organized by Business Sweden 17 th of October : Sydney Seminar Organized by Business Sweden
Next Tradeshows 2014 12th to 15th of January 2014 : NRF 16 to 20th of February 2014 : Euroshop 10 to 12 of June 2014 : RetailAsia Expo 16th to 18 th of September 2014 : Equipmag Eurocis 2013 RetailAsia Expo 2013
Coverage80 clippings since campaign start in JanuaryCoverage in 8 different countries, Europe to Asia