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ORGANIC HERBAL SKIN CARE BY TAIWAN’S PLANTS

ORGANIC HERBAL SKIN CARE BY TAIWAN’S PLANTS. 9672504 陳 建 堯 (Kevin) 9672502 雷 亞 珍 (Kelly) 9672506 張 靜 安 (Cynthia) 9672509 崔 嘉 玲 (Tracy) 9672510 黃 基 福 (Jeff) 9672516 林 文 源 (Harry ). Group 7: Marketing Plan. Instructor : Dr. Trappey. Index.

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ORGANIC HERBAL SKIN CARE BY TAIWAN’S PLANTS

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  1. ORGANIC HERBAL SKIN CARE BY TAIWAN’S PLANTS 9672504 陳 建 堯 (Kevin) 9672502 雷 亞 珍 (Kelly) 9672506 張 靜 安 (Cynthia) 9672509 崔 嘉 玲 (Tracy) 9672510 黃 基 福 (Jeff) 9672516 林 文 源(Harry) Group 7: Marketing Plan Instructor : Dr. Trappey

  2. Index • Background • Executive summary – Internal & External • SWOT analysis • Marketing Objective & Strategy • Finance analysis • Future Goals and Expectation

  3. Background • Over 4,000 kinds of original plants only accrete in Taiwan which are the most natural and healthy ingredients in the world. • More and more people prefer using herbal skin care products instead of synthetic products in Taiwan. • Rarely skin care products made from Taiwan’s original plants

  4. Our mission • Providing skin care products and service with the best quality and 100 % organic products. • Supporting traditional production methods, using authentic ingredients and harvesting techniques. • Ingredients : Only the finest ingredients and selected, such as A.O.C. (Controlled Origin). Our vision: Becoming the most popular skin care product in the world.

  5. Brand Story Local Organic Herbal Authenticity Service LOHAS: Lifestyle Of Health And Sustainability

  6. About US Capital : NTD 50,000,000

  7. What do we offer? Taiwan Evening primrose The flowers open in the evening, hence the name "evening primrose“. One of the common names "Kings cure-all” Benefit: Natural vitamins (A, C, E) The high-grade formula has harmonizing, smoothing, and regenerative properties and is beneficial for all skin types. Chamaecyparis TaiwanensIs Masam The presence of β-thujaplicin has been reported in this species (Zavarin et al. 1959). The contact allergenic properties of this compound were investigated by Ito (1964).

  8. What do we offer ? Chinese Soapberry Seed The high-grade formula has harmonizing, smoothing, and regenerative properties and is beneficial for all skin types. Bretschneidera sinensis Hemsl The high-grade formula has harmonizing, smoothing, and regenerative properties and is beneficial for all skin types. Prunus mume The high-grade formula has harmonizing, smoothing, and regenerative properties and is beneficial for all skin types.

  9. Products & Offering • Face Care • Body & Hands • Bath & Shower • Fragrance • Aromatherapy • SPA

  10. Executive summary – Internal & External

  11. Executive summary – Internal • Body Naturalism composition which is made from Taiwan’s organic plants. • 100% bought from Taiwanese farmers that qualified by organic procedure. • Suitable for sensitivity skin ,even newborn baby can use them without any consideration.

  12. Executive summary – External • White collar population:42% of Taiwanese who need skin care products to avoid skin regression caused by heavy life pressure and environment pollution • Sensitive skin: 1/6 • Focus on skin care products that can apply on face and body.

  13. Executive summary – External Analysis External Environment Relative Market share Market Growth Rate

  14. SWOT Analysis

  15. Market Segmentation • Employed • Female • Age • Total Employed Female: 4,301,000 • 25-44 Year-Old: 2,624,000 Source: National Statistic Bureau - 2006

  16. Market Target • Total Employed Female: 4,301,000 • 25-44 Year-Old: 2,624,000 Target 25-44 Year-Old Female With College And University Education: 1,691,000 Source: National Statistic Bureau - 2006

  17. Marketing Objective & Strategy

  18. Marketing Objective • Building Strong Brand Awareness – Body Naturalism • Well Position In Natural skin care products. • Increase Sales, Market Share And Breakeven In three Year • Creating LOHAS life Style

  19. Marketing Matrix - Product • Creating More Taiwan’s Plants For Cash Cow Products (Face skin care & Fragrance) • Creating Another Star Product (Aromatherapy) • Y Generation Series • Package Products (Basic Face skin care and Items) • Creating New Brand For Royal Customers Who Turn over rate :45 % • Product With Personalized Computer Simulation Software • Customized essential oil – Customers No Need To Compromise

  20. Season Limited Products Spring Mume Face Mist Mume Hualoushui valuable to the main components, with aloe and natural moisturizing factor, mild moisturizing, soothing effect can be used for the face, body and hair, conditioning moisture at the same time bring the fresh aroma of mume Summer Ultra Day Care SPF15 With favor of juniper. A factor SPF15 sunscreen, especially for dry skin or use dry climate. Autumn Evening Primrose Brightening Polish Use 1 or 2 time every week. Take all appropriate to apply mature face, neutral to the use of stem Health skin, the product stay in the face about 20 seconds; mixed or strengthening facial skin care, could stay 3-5 minutes After a little massage, and then water Chong Cheng. Winter Chinese Soapberry seed Lip care With Chinese soapberry seed ,honey and vitamin E, can be effective antioxidant, the long-lasting lip Shuinen maintain, and create a natural radiant .!

  21. Stronger R & D Team • Strong research team • Alliance with outside resources – Body Naturalism Lab & University

  22. Marketing Matrix - Price • Seasonal Package Discount • Same Price Level of Y Generation Series • Mid-high Price Range herbal and organic products

  23. Marketing Matrix - Place • Direct sales – commission & bonus system • Direct marketing- Interactive web, catalog marketing • Enhance Existing shops • SPA Stores • Designated Spot Cosmetic Counters (Department stores) • Alliance With B&B • New Counter In Administration Centers (Hsinchu, Taichung, Tainan Science Parks)

  24. Direct Sales (A) • Direct Sale (Customer are only user) Share the product’s quality with us

  25. Direct Sales (B) Everyone can make money

  26. Channels

  27. http://www.bodynaturalism.com

  28. Strategy Alliance- B & B

  29. Marketing Matrix - Promotion • Free Skin Care Education For: - The 4th Grade of University Female Student - Company Welfare Committee (Law/Accountant Firms) • Sponsor Taiwan Art/Culture/Drama Activities/Shows • Brand Image Shop Free Service • Cell Phone Promotion For New Program And Free Education • Advertising With Magazine / Women read • Environment Protection Program - Empty Bottle For Sample

  30. Action Plan • Form A New Organization To Implement New Marketing Plan • Gathering Contact List of Top 1000 Manufacturers, Top 500 Service Companies, School, Government, Law And Accounting Firms and International Companies • Establish Sales Incentive Program

  31. Finance Analysis

  32. Financial Simulation Analysis I

  33. Financial Simulation Analysis II

  34. Financial Simulation Analysis III

  35. Financial Simulation Analysis IV

  36. Profit S = FC + (VC * S); S = Sales S = 11387 + (0.077 * S) BEP Total Expense Loss 0 51,818 Break-Even Point Break-Even Point (i.e. 2008)

  37. Future Goals and Expectation Market Leader Profitable Company - Best Company That Employees Would Like To Work For So, We Can Work Hard For Green Earth Responsibility

  38. Thank you

  39. Appendix 1 - Sales Forecast -

  40. Appendix 2 - Marketing Expense Budget -

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